Minnetonka, Minnesota – Walleye have been hearing it for years now, and, unfortunately for them, it still gets them every time.
To build upon the Rippin’ Rap’s walleye yum-factor, Rapala is introducing new colors to the lineup. Now, the Rippin’ Rap is available in the colors Purple Shades and Ruby Antifreeze, two colors that are hot around the Great Lakes region and Midwest walleye country.
The Rippin’ Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides, this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with a loud, distinctive BB rattle system. It features textured scales and gills with deep-set 3D holographic eyes.
Super easy to fish, the Rippin’ Rap® is perfect for pulling over or through grass, bouncing off timber and Rippin’ through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMC® black nickel hooks seal the deal.
The new colors are available in three sizes – No. 5 (2 in. body length), No. 6 (2-½ in. body length), and No. 7(2-¾ in. body length).
The manufacturer’s suggested retail price for the Rippin’ Rap is $7.99.
About RaplaVMC
RapalaVMC was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. RapalaVMC has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand’s functionality and high quality are known by fishermen worldwide. Rapala maintains strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.
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