FTR Welcomes New Digital Editor

SEATTLE, Washington—Fishing Tackle Retailer (FTR) announces Joe Sills as the new digital editor of

Sills has a background in journalism, graphic design and marketing strategy. He comes to Fishing Tackle Retailer from Preferred Care at Home, a US-based home care franchise where he managed brand strategy. Sills’ writing has been featured on, Graphic Design Blender, and Bike Magic Magazine; his designs have been used by Grammy Award winning artists and organization within the NCAA, NBA and Fortune-500.

“Fishing Tackle Retailer is a fantastic resource in the fishing industry,” says Sills. “It’s right there in the hands of probably 98 percent of the retailers in the United States; and this is an exciting opportunity to bring the strength of that resource full-fledged into the digital lifestyle.”

“One of our goals for 2014 is to give the website the same quality presentation that the magazine enjoys,” he explains. “Right now, with the redesign of, I think we’re well on our way. It’s mobile-friendly, easy to use and capable of delivering some extremely powerful information to retailers in a way that’s simple to understand.”

Fishing Tackle Retailer is the business magazine of the sport fishing industry.