GSM Outdoors Acquires D&J/Big Bite Baits

Irving, TX – GSM Outdoors is excited to announce the acquisition of D&J Plastics and Big Bite Baits.

For over 45 years, D&J has been a trusted source throughout the fishing industry for OEM manufacturing, with a strong focus on soft plastics. Big Bite Baits, which initially was a house brand, has grown to become a popular brand throughout the fishing world. With products in the bass, panfish, and saltwater segments, Big Bite Baits is known for innovation, quality, and value.

“The business model and legacy that the Montgomery family built is a wonderful picture of the American Dream,” says Edward Castro, CEO of GSM Outdoors. “We don’t take the opportunity to steward these brands and this dream into the future lightly. What they have built lines up perfectly with the direction of GSM and will be a foundational piece of our fishing portfolio.”

“I’ve always been impressed with the way Big Bite Baits has grown and expanded into a top-tier line of fishing products,” says Crispin Powley, GSM Senior Vice President of Fishing. “With key components remaining in place, such as personnel and pro staff, coupled with an established portfolio of existing products, I’m excited to see what the future holds for Big Bite as we combine resources.”

Additionally, MLF angler and long-time Big Bite pro Michael Neal states, “I couldn’t be more excited for the potential that Big Bite Baits has as part of GSM Outdoors. The fishing team there has countless years of experience developing innovative products across multiple brands and I expect big things to come from our collaboration.”

For more information on Big Bite Baits, please visit their website HERE, or find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email  marketing@gsmorg.com. Or, if you’d like to check out the entire family of GSM brands, please visit www.gsmoutdoors.com.

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!