The Business Magazine of the Fishing & Marine Industry

Grundéns Unveils Innovative New Offerings for Commercial Fisherman

Grundéns continues to lead in the Commercial Fishing industry, to include a first of its kind partnership with Michelin®.

Poulsbo, WA –  Grundéns is proud to introduce its latest range of innovative new products designed with the extreme demands of commercial fishermen squarely in mind. With nearly 100 years of hard earned know how protecting commercial fisherman from the harshest conditions imaginable, Grundéns relentless pursuit to create the worlds most trusted gear can be seen throughout these new products. Leading their new offerings is the Crewman Tall boot, engineered in partnership with Michelin® who helped develop the outsole of the new Crewman Tall boot.

“Grundens started protecting commercial fisherman in 1926 and that unwavering commitment to produce the worlds most trusted apparel and footwear is a legacy that continues to this day,” says Grundéns VP Marketing Ash Williams. “These new product offerings are a testament to our ongoing commitment to fisherman, providing them with the tools they need to stay protected in their demanding professions.”

Engineered and developed alongside an industry leading Michelin team with rubber chemistry and tread design excellence, the Crewman Tall boot combines modern aesthetics with a complete focus no traction and on-deck performance. Delivering a Michelin backed rubber outsole that stands up to the rigors of a commercial boat deck, a poured PU midsole that offers all-day comfort and support, plus a 100% waterproof rubber upper that is reinforced at all critical wear points, the Crewman Tall boot is equipment that keeps fisherman grounded and comfortable for long shifts on deck. Available at retail partners February 2024. MSRP $179.99.

Built specifically for the “FishPickers” of the Bristol Bay gillnet fishery, the FishPicking Collection is designed to withstand the rigors of the commercial salmon fishing environment of the Pacific Northwest. Complete with Anorak, Jacket and ½ Zip shirt, the FishPicking Collection perfectly blends a modern woven upper with strategic PVC overlay reinforcements for elevated waterproofing and abrasion resistance. The FishPicking Collection also features a DWR finish to repel liquids and stains and 3mm neoprene cuffs to stop water from entering sleeves. Available at retail partners February 2024> FishPicking Anorak MSRP $159.99. FishingPicking Jacket MSRP $179.99. Fishpicking ½ Zip Shirt MSRP $119.99.

Performance with rugged reinforcement is the name of the game in the newest addition to the best-selling family of Neptune waterproof outerwear products. Offering burly overlay panels in high-wear zones combined with the classic Neptune material for high-mobility and stretch performance, Neptune Armored Jackets & Bibs provide 100% waterproof & stain repelling confidence while boosting overall durability with its strategically placed “armored” areas. The Neptune Armored jacket comes complete with fully gusseted water-draining neck zipper, waterproof neoprene cuffs and internally routed cords for hood adjustment. The Neptune Armored bib was bult with interior knee pad pocket, removable suspender system and 1000d nylon reinforced cuff hems. Available at retail partners Aug 2024. Anorak MSRP $159.99, Bib MSRP $179.99.  


It began nearly 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed but Grundéns commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts and bass anglers remains. The brand offers the most versatile lineup of fishing outerwear, sun protection, footwear, and accessories available. Guided by “We Are Fishing,” the brand operates globally from Poulsbo, Washington and Boras, Sweden. Learn more at Grundé

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