Los Angeles, CA — GRANDEBASS, the brand known for its lunker-smashing soft plastics, is proud to reaffirm its commitment as a dealer-first company this Black Friday by announcing… absolutely nothing.
That’s right—GRANDEBASS is not offering any consumer-facing Black Friday sales, promotions, or discounts on its website, because supporting its dealer partners like Tackle Warehouse and Scheels remains the brand’s top priority.
GRANDEBASS actively encourages customers to buy from local retailers across the country rather than directing them to buy from its own website. And they’ve taken extra steps to back dealers by pricing baits higher on their website than their MSRP to ensure customers get the best deal when they shop with their local tackle stores.
“I floated the idea of pushing a “20% on! sale” to our website for Black Friday,” said Raphie Aronowitz, President of GRANDEBASS, with a laugh, “but the team shot that down real quick.”
He continued, “Our retail partners are out there promoting GRANDEBASS and driving the fishing industry forward. We want to support them, not compete with them.”
So if you’re looking for a discount on GRANDEBASS lures this Black Friday/Cyber Monday, don’t look on their website. This year, GRANDEBASS is standing by its retailers, sending a clear message that dealer partnerships come first, always.
For more information about GRANDEBASS products or dealer inquiries, please contact Raphie Aronowitz.
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