BUFORD, Ga.— Gill Fishing, maker of technical and lifestyle apparel for anglers, announces the hiring of a new sales agency, Canada Pro Angling & Outdoors. The partnership will help Gill Fishing build brand awareness in the fishing and lifestyle markets and expand its dealer base in Canada, both crucial parts of its strategy in North America.
Impressed by the firm’s strong portfolio of brands and extensive relationships in the Canadian fishing industry, Gill Fishing partnered with Canada Pro in late 2020. Gill Marine has enjoyed strong success in Canada, and Canada Pro will help Gill Fishing leverage that success as it brings new products and technology to the market.
“Canada is home to some of the best fishing on the planet, and we needed an agency that could help us access these important dealers,” says Tom Houston, sales director for Gill North America.“Canada Pro is aligned with Gill in that we want to grow partnerships within the community and not just focus on bottom-line business.”
“It’s a pleasure for our team to be involved with such a well-respected brand. Gill is a premium product, and the quality of the product and attention to detail speaks for itself,” says Greg Shewchuk, owner of Canada Pro.
Gill Marine, a global leader in marine apparel, launched Gill Fishing in 2018 to meet a growing demand for durable and reliable technical apparel to protect anglers from the worst elements, whether they’re casting for muskie on remote glacial lakes or targeting halibut and salmon off the coast of British Columbia.
About Gill Fishing:Gill was an idea first born on British waters in 1975 by founder Nick Gill, a keen sailor who wanted to create a range of sailing product without compromise; the best fabrics, the best features, the best quality. Now trusted for over 40 years, Gill has grown into an established technical marine apparel brand meeting consumer needs both on and off the water and continues to combine innovative design with the latest fabric technology to increase the performance of its range.www.gillfishing.com