Tacoma, Washington – Gamakatsu®, the longtime leader in hooks for everything from bluegills to blue marlin, has brought the company’s unique talents for innovation into the soft bait market with the introduction of DuraScent baits. Whatever species anglers are chasing, there’s a DuraScent offering tailor-made for that purpose, with built-in features that outfish and outlast the competition.

All DuraScent baits are made in Japan to strict market standards which are reflected in both their hyper-realism and their durability. DuraScent baits are extremely durable, lasting longer than traditional soft plastics which allows them to stand up to the toothiest fish. Super-soft elastomer provides extreme flexibility, allowing DuraScent baits to be stretched out to six times their original length. That means more time fishing, and less time re-rigging. DuraScent baits also float, which allows for a myriad of effective rigging options, taking advantage of natural currents to tempt anglers’ prey.

DuraScent plastics are infused with an all-natural blend of fish-attracting scents including shrimp, crab, and fish oil. After extended use, the extreme scent in DuraScent baits can be “refreshed” with a good stretch or two. Made with a non-toxic formula that is free of plastisol and phthalates making them environmentally friendly.

No matter which species is targeted for the day, there’s a DuraScent plastic that’ll catch them better than anything else. When other soft plastics get overlooked, these get chewed. The offerings include:

DuraScent Shrimp Features:

  • Scent: Shrimp
  • Size: 2.3 inches
  • Colors: Angry Orange, Natural, Orange Glitter
  • Qty/Pkg: 3

DuraScent Crab Features:

  • Scent: Crab
  • Size: 1 inch
  • Colors: Pumpkin, Green Gold Flake
  • Qty/Pkg: 4

DuraScent Sandworm Features:

  • Scent: Fish Oil
  • Size: 3.3 inches
  • Colors: Blood Red, Green Gold Flake
  • Qty/Pkg: 5

DuraScent Octopus Features:

  • Scent: Shrimp
  • Size: 1.5 inches, 4.5 inches, 6 inches
  • Colors: Pink, Orange, Chartreuse, Red, Glow, UV Pearl, UV Holo Flake, Green
  • Qty/Pkg: 5 (1.5 inch size), 4 (4.5 inch size), 2 (6 inch size)

DuraScent Salmon Eggs Features:

  • Scent: Shrimp
  • Size: 7mm
  • Colors: Red, Creamsicle, Cerise, Pearl Pink, Pink Sheen
  • Qty/Pkg: 5 strands per package, 10 individual balls per strand


From humble beginnings as Japan’s smallest fishing hook manufacturer in 1955, Gamakatsu® Ltd has evolved to become the world’s preeminent hook manufacturer. Over the years, manufacturing upgrades and cutting-edge innovations have fueled Gamakatsu® USA’s rise as a top producer of fishing hooks, apparel, and fishing related items. When anglers purchase Gamakatsu® hooks, they are buying an original product made exclusively by Gamakatsu®. Gamakatsu® is continuously testing new materials and striving to improve their products, which already sets the standard for the rest of the industry.