G. Loomis Launches New Direct-To-Consumer Channel For Its Conventional Range Of Fishing Rods

Woodland, WA – G. Loomis, a leading global fishing tackle manufacturer, announces the launch of its new direct-to-consumer (D2C) channel for its conventional range of fishing rods, aimed at enhancing the shopping experience for anglers while expanding product research and sales opportunities. The introduction of this new channel aligns with changing shopping behavior while building a seamless customer-brand connection.

Consumer purchasing behavior is rapidly shifting. Increasingly, anglers are seeking unimpeded access to information as they research and compare fishing equipment online before making a purchase decision. To adapt to these evolving trends, G. Loomis has recognized the importance of establishing a direct connection with its customers, providing a comprehensive brand experience.

In a commitment to maintaining unrivaled relationships with its valued dealer network, G. Loomis has partnered with locally.com, a leading e-commerce platform, to ensure retailers remain a vital step in anglers’ online shopping journeys. Through this integration, G. Loomis’s authorized dealers can participate in the D2C channel, unlocking the full potential of the brand’s entire customer base while maximizing sales opportunities. Once authorized through locally.com, dealers can share their inventory, manage listings, and promote events all through the G. Loomis website– ultimately, providing anglers the convenience of online purchasing paired with in-store pickup.

“Our dealer network has always been a top priority, and we firmly believe that this new direct-to-consumer channel will complement their existing efforts,” says Dave Pfeiffer, President at Shimano North America Fishing. “We are providing our dealers an additional avenue to connect with anglers and showcase our exceptional fishing tackle. This partnership bridges the gap between physical retail and e-commerce, ultimately driving mutual success for both G. Loomis and our valued retailers.”

For more information about G. Loomis please visit www.gloomis.com. To learn more about the brand’s new U.S. direct-to-consumer channel for its conventional rod portfolio, please contact Viet Nguyen at vinguyen@shimano.com. For more information on the brand’s Canadian direct-to-consumer channel please contact Glenn Cameron at gcameron@shimano.com.

About G. Loomis

We exist to heighten angler experience through creating tools that expand tactical opportunity, boost effectiveness, and enhance natural ability. We develop solutions for experienced hands, designed to complement capability. We strive to expand what’s possible to achieve the unattainable. Our DNA is comprised of three equal parts: Technology, Innovation, and Design. Since 1982, we’ve contributed innovative materials and manufacturing technology to the angling community. Examples include early graphite construction, advanced guide trains, Multi-Taper Design and advanced resin systems. You can learn more at https://www.gloomis.com/ or follow on social @fishgloomis.