Fuji Rod Components Top Agency Under New Ownership

Anglers Resource, LLC, Alabama based distributor of Fuji Rod Components for over 28 years has changed ownership effective September 2022. The company has ranked as the number one agent representing Fuji Rod Components in North America for decades and Fuji Japan has agreed to honor all exclusivity agreements going forward with the new owner.

Former owner, Carl Haber said in a statement, “It was an opportunity for me to spend more time with family and know that the company would move forward with a renewed sense of energy and enthusiasm. I couldn’t be more pleased with the way things have worked out”.

New owner, Bill Falconer, brings all the skills needed to maintain Anglers Resource as the number one domestic component distributor not only as an accomplished business man but also an avid rod builder.

Falconer brings 27 years of experience in improving workflows, processes, efficiencies and customer satisfaction in the health care industry and combines that success with a passion for custom rod building. He has honed his craft for over 25 years and is a published author and teacher. He is also a leading-edge enthusiast on bringing technique specific rod designs to the US from Japan such a Slow Pitch Jigging. Asked to describe his rod building mentality Falconer says he is “beyond passionate, maybe just short of fanatic”.

In business, Falconer is equally passionate, pledging to address supply chain issues, inventory and data/technological challenges as top items on his list. “I am extremely excited to be part of an industry I have loved most of my life”, Falconer explains, “and I look forward to meeting and talking with customers across the US. We will strive to make the transition as seamless as possible. Anglers Resource will maintain it’s facility in Foley, Alabama and day-to-day business will continue as it has successfully for the past 28 years”.