BROWNSVILLE, Tenn. — Fishing Tackle Retailer, the business magazine of the sportfishing industry, is proud to announce a new partnership with the Recreational Boating and Fishing Foundation’s State Marketing Workshop presented by Fishbrain. The workshop—held virtually this year from February 23 to February 25—brings together state fish and wildlife agencies, the Association of Fish & Wildlife Agencies, the U.S. Fish & Wildlife Service as well as other NGOs and federal agencies to learn more about the importance of customer engagement, recruitment, retention and reactivation.

“The RBFF State Marketing Workshop is an incredible resource for tackle dealers,” said FTR Digital Editor Joe Sills. “It’s an opportunity to interact with experts and the people that help oversee the fisheries that fuel fishing tackle sales. Advanced knowledge of how these agencies interact with one another and which industry resources your store can leverage can be a leg up on the competition.”

Throughout the COVID-19 pandemic, recreational fishing has enjoyed a silver lining of increased angler and boater participation. Last year, official figures pointed to higher numbers of anglers than ever before. The RBFF State Marketing Workshop offers three full days of webinars and breakout sessions that dig into the nuts and bolts of those numbers: were these new anglers or inactive anglers returning from hiatus? How do you retain them as customers? Where do we, as an industry, go from here?

The event kicks off on Tuesday, February 23 at 12:00 ET with a workshop overview from Convince and Convert founder Jay Baer, before diving into a cornucopia of topics like geofencing community lakes, successfully targeting anglers of color, and insights from state agencies. Registration is currently open to tackle dealers online and takes less than 10 minutes.

“In a day and age where I think we all suffer from Zoom fatigue and burnout, this workshop honestly gets me excited about learning again,” added Sills. “If you’re a tackle dealer or even a manufacturer that wants to learn more about issues impacting life on the water right now, the RBFF State Marketing Workshop is the place to be.”