#1 selling bait in North America. In fact, this bait single handedly revitalized the sleepy hellgrammite segment that sat pretty much unchanged for decades. Now, lots of companies make them, but no one has come close to the performance value of a Nikko hellgrammite. This is the original. This is the bait everyone else chases. We have a tremendously loyal customer base that translates to steady sales. The Nikko Hellgrammite is the #1 selling soft bait in some of our customers’ stores.