Booth 4800. Garmin Panoptix LiveScope is the first and only live scanning sonar for recreational fishing, providing easier-to-interpret images than ever before.

Booth 2108. The 7" Culprit Water Dragon features flared gills, extra body detail and contour to produce light refraction. The larger rear legs produce more action on the drop.

Booth 3518. Fitzgerald Vursa Braid Green is an 8 strand braid designed for any style of fishing! Great for bass fishing, inshore fishing and off shore fishing.

Booth 3518. Manufactured with a specific process which allows them to be paint less there for they stay black for the life of the weight.

Booth 3518. The Fitzgerald Mega Jig Tungsten Double Weed guard Flipping Jig is the first tungsten double weed guard jig to hit the market! Come by booth #3518 to order!

Booth 3820. SteelShad will be featuring lures for Clemson University, The University of Alabama, The University of Tennessee and Auburn University.

Booth 4544. The Brella® is an adjustable, packable, high performance waterproof rain jacket for the fishing and active outdoor sports markets.

Booth 3911. H&H Lure Co. Rattlize™ jig heads are designed to attract fresh and saltwater fish with its one of a kind rattling eyes. Each Rattlize™ jig head is custom made of high impact plastic with stainless-steel BB’s enclosed, creating a dual rattle effect.

Booth 3115. The Live Shot'N from TTI Blakemore. New Category! Dressed drop shot hooks from Stand Out! Comes in three patterns, Large Fry, Small Fry and Shiner. Booth numbers 3115 and 3215.

Booth 3911. The tandem H&H Lure Co. Glass Minnows features an internally weighted jig head with stainless steel hook, high quality ultra clear plastic, reflective glitter and sealed with a high gloss top coat.

Booth 1816. The MR-6 from Bill Lewis Outdoors: a high-performance crank; 4-7 ft range; 2.25 in. body; weight transfer for long cast; slow rise buoyancy; flat side vibration; carries large hooks well.

Booth 4617. The Forty is Dry Case's 100% waterproof duffle bag that has 40 Liters of storage and is perfect for any fishing, boating, or water adventure.

Booth 2834. Halco has developed an ultra tough, sinking, bibless minnow capable of trolling at very high speed (20kt). The Max 220 is 8 3/4" long, weighs 6 1/3oz.

Booth 1418. Big Bite Baits is expanding on its popular Suicide Shad platform by introducing the Suicide Buzz. Available in 2 sizes 1/4 & 3/8 and in 4 colors.

Booth 4015. Xplasma Asegai is Sunline's newest braided line introduction using its patented P-Ion process technology. Comes in 165 & 600yd spools & in 8-60lb.

Booth 3931. Wanglers Red Worms are packed in a customized soil blend designed to maximize their health. No refrigeration is necessary. Now available in Garlic.

Booth 4108. Mako Polarized sunglasses: feature-laden sunglasses created for outdoor enthusiasts to improve your sight in all situations. www.makopolarized.com

Booth 4108. Mako Polarized sunglasses: Feature-laden sunglasses created for outdoor enthusiasts to improve your sight in all situations. www.makopolarized.com

Booth 5108. Built for hard work and rugged play, the OverHaul HD from Yakima racks is an adjustable truck rack delivers best-in-class strength and outstanding versatility.

Booth 4423. Flying Fisherman’s Rip Current polarized sunglasses with TR90 frames and unbreakable RhinoLenses that block glare and UV and sharpen optics. $79.95.

Booth 4423. Built for fishing, Flying Fisherman's Double Header sunglasses are polarized, light weight, non-slip, block glare & UV, and allow anglers to see below the water. $29.95.

Booth 4423. The Flying Fisherman Fish Flag SunBandit offers UPF 30 protection from sun and UV. Face mask, neck gaiter, and 10 other ways to wear. $15.95.

Booth 2234. Westin's Flat Matt may not realize it, but his kind are a hugely important food source in the watery food chain, making this lure a certain day saver! The package contains 1 head, 1 curltail and 1 natural tail

Booth 2234. In France, frog legs are a delicacy – on our latest lure creation, they are a work of art! Westin's Freddy the Frog comes hopping onto the scene as your new favorite topwater bait, with a crazy, crawling action

Booth 2234. No need to waste your time chasing live bait. Westin's shrimp is made from a 3D scan of the real thing! Salty the Shrimp is specially designed for inshore saltwater fishing.

Booth 2234. Westin's Swim may be soft, but it’s tough and ready to rumble with monster bass and other predators around.

Booth 2234. Before you get carried away, Westin is not selling live bait. This is a lure – Salty the Shrimp R 'N R, to be exact - a soft body with inside weight – Rigged ‘N Ready to fish!

Booth 5108. Fish on. With a whopping 150lb capacity, this is the first universal kayak saddle strong enough to handle heavy fishing kayaks and sit-on-tops. From Yakima.

Booth 5108. Yakima's first double-level trailer hauls up to 500lbs of gear, is an easy way to carry heavy fishing, rec kayaks, and other outdoor gear.

Booth 3331. Mann's adds to an already famous brand by introducing several new soft plastics baits under the JellyWorm® Series™. Softer, supple and fruit scented.

Booth 5134. An exclusive blue color 100% Fluorocarbon leader which delivers more life-like action while effectively blending into its deep blue water surroundings

Booth 5134. A high-strength polyethylene (PE) braid that’s a super line at a super value! This Emerald Blue color 4-carrier braid is smooth, round and compact.

Booth 1026. The Bobby Garland Pighead is a flat faced, football-shaped jighead with cable guard for Ned Rigs and other finesse applications. 1/16, 1/10 and 1/8 oz. 4 pack $5.99

Booth 1026. The 2.25” Slab Hunt’R Minnow has bulky profile and easiest swimming tail of all designs. Body made to hold optional scents and rattle. 10 pk. $3.79

Booth 2802. Erupt Fishing's Patent-pending Rod Threading Device works quickly and easily to thread line through traditional rod guides. No batteries required. $39.99 and up.

Booth 834. The Blightning Rod Holder securely holds your two piece fishing rod for transport and storage. No more broken rod tips or tangled mess!

Booth 1600. The Hard Bait Launch Pad from Gruv Fishing gives you quick access to your baits wherever you need them. No need to reach into your box each time with the Launch Pad.

Booth 1600. The Big Jig Launch Pad from Gruv Fishing can be placed on nearly any hard surface keeping your go-to jigs stored safely and securely and right at your fingertips.

Booth 2803. Dixie Jet Spoons - USA made with marine grade brass & matching hatch & fall of injured baitfish perfectly. Three new BIG spoons to market in Booth 2803.

Booth 2508. The LIVETARGET Croaker Swimbait blends biologically precise anatomy and colors with biomimetic action and robust components to create a must-cast saltwater swimbait.

Booth 2508. Artistry meets engineering in the LIVETARGET Hollow Body Craw, blending attributes of jigs and hollow body lures into the most lifelike crawfish representation available.

Booth 2508. Stir up your topwater bite with the LIVETARGET Mullet Commotion, uniting an ultra-realistic mullet hollow body with a high-action spinner to awaken saltwater predators.

Booth 3023. Starting at just $150, the Mojo Yak is available in six spinning and two casting models, ranging from 7’ to 7’6” in medium-light, medium and medium-heavy powers. The fast action rods deliver casting distance without sacrificing accuracy.

Booth 1926. Do-It Molds Freestyle Jig Mold features: 6 Cavities - 90 degree line-tie - Aberdeen Hooks - WB400 wire Keeper - Oversized eye sockets for stick on lure eyes - 3/16 - 1/2 oz.

Booth 5131. Designed by bass jig maestro David Walker, the Z-Man CrossEyeZ Snakehead Swim Jig employs a customized snake-shaped head to slide through heavy cover. MSRP: $4.99 (1/4-, 3/8-oz).

Booth 5131. The Z-Man® SlingBladeZ™ spinnerbait boasts two primary talents: deep vibrations and exceptional lure balance across all retrieve speeds. Low-vis LiveWire™ frame, 100-percent silicone skirt with hand-tied copper wire and channeled StabiliTrack head.. MSRP: $7.99 to $8.99.

Booth 5131 Z-Man’s next-gen finesse bait, the TRD CrawZ features a flared, tucked-under tail and flat belly that accentuate gliding action. Composed of progressive ElaZtech, the 2.5” TRD CrawZ boasts high durability, softness and buoyancy. MSRP: (6-packs) $4.49.

Booth 5131. Sculpted tail-first by intent, the 3.5-inch Z-Man TroutTrick Jerk ShrimpZ mimics the reverse movements of fleeing shrimp. Composed of soft, buoyant, durable ElaZtech, the shrimp-bait sports a tucked-under tail and flat belly to amplify gliding action on the fall. MSRP: $5.99 (5-pack).

Booth 5131. Perfectly matched to all Z-Man Finesse TRD baits, the Finesse BulletZ Weedless Jigheads are snag-immune, bullet shaped jighead slides through cover, while molded keeper holds ElaZtech softbaits securely.

Booth 3820. The New SteelShad Mini Series is a timeless blade bait that perfectly imitates the smallest of baitfish. The lure weighs in at 1/4 ounce and features a blade that is 1 ¾ inches long. It comes in five colors including Silver, Gold, Sexy Shad, White Shad and Yellow Shad.

Booth 3820. The New XXL Series of SteelShad weighs in at 2 ounces and features a large stainless steel Blade approaching 5 inches in length! The SteelShad XXL comes in Silver and Gold and features razor sharp coated 5/0 single hooks and is the perfect match for large baitfish in both fresh and salt water.

Booth 4843. Transform your angler crate into a livewell or dry storage with the CrateWell. Made of durable PVC, it fits standard 13" x 13" milk crates. A Velcro lid keeps items dry, while the option to add a bubbler creates a livewell.

Booth 4843. The floating Fish Stik offers a grooved bump board, arrows, slide locks and is available in three colors. Its included marker allows you to mark local limits or all your lines. Opens to 36” and closes to 12” for easy storage.

Booth 4843 TracLoader offers tool-free attachment to aluminum boat gunnel tracks — and accommodates all RAILBLAZA accessories. Offering both a StarPort and SidePort option, it is ideal for use with Tracker VersaTrack, Lund Sport Trak, Princecraft PrinceTrak and Crestliner Lock Track boat systems.

Booth 4843. The YakStick Floating Stake-Out Stick makes for easy anchoring in shallow waters. Lightweight and featuring both a foam grip and true push pole top, it is available two different lengths. It is made of fiberglass and durable nylon.

Booth 4213. Anglers demand the best gear, especially when it comes to optics. Popticals partnered with Mossy Oak to combine our award-winning portable design with the most popular camo pattern on the market.

BOOTH 2105. Fish Head's Primal Vibe combines the vibration of a new age blade swim jig with the flash of a classic underspin. Catch The Beast!

Booth 2526. The ALL NEW Pilot PROTM rain gear from frogg toggs® elevates performance with the exclusive all new DriPore Gen2 PLUS® technology providing extreme levels of comfort and performance in any environment.

Booth 3433. The innovative LUNKER PRO® Slip Sinkers – The slow sinking, fast rising, farther casting, fishing weights.

Booth 1634. See Fish Razr's new complete line of dredge bars and frames. We now offer an increased line of offshore teasers, dredges and big game tackle.

Booth 4600. Packed with features any angler would love, the Sea Eagle® Fishing Explorer 350fx inflatable kayak one rugged kayak. Weighs 51lbs; 11'6" long x 39" wide.

Booth 4600. The unroll and go, roll-up and stow Sea Eagle® FishSkiff™ inflatable fishing boat is breaking boundaries. The patented, all drop-stitch design takes up to a 6hp motor and holds 2 people or 1765 lbs. 16' long x 54" wide.

Booth 4600. The kit includes three ¼ ounce lures in 3 different colors from their new holographic spinner series that’s perfect for all kinds of species including trout, bass, panfish, walleye, perch and more. See the HolyStrike™ 3 Pack at ICAST.

Booth 4600. Panther Martin® has given the classic willow blade a jolt by using their original shaft through the blade design and their classic convex/concave blade shape. Comes in 5 colors and sizes. See the WillowStrikes™ at ICAST.

Booth 4600. When struck by sunlight, the new Panther Martin® HolyStrike™ spinners shimmer and sparkle. Their unique & striking holographic patterns reflect even the smallest amount of light.

Booth 4600. Panther Martin® has put their holographic Holy Hammered™ spinner series into a 6 pack that includes all of the Holy Hammered™ patterns that are available individually. The spinners come in 2 sizes – 1/16 ounce and 1/8 ounce. See the Holy Hammered™ 6 Pack at ICAST.

Booth 5441. A wireless underwater camera that sits on your fishing line and works with a mobile app. 1080pHD at 60fps, built-in night vision, 500ft depth rating, 1000lbs tension rating.

Booth 2035. Value and underwater video come together in one ultra-portable, intuitive underwater viewing system. The micro Stealth comes with a 4.3-inch high-resolution color LCD, 50-feet of reinforced cable and stealthy micro® underwater camera. $229.99.

Booth 2035. The Multi-Vu XD Underwater Camera Adaptor System instantly adds underwater video to your boat’s sonar, or a TV inside your ice fishing shelter. Includes camera w/ IR lighting, 75ft cable. $349.99

Booth 3636. The Full Finger design allows for complete waterproof construction, wrapping your hands in warmth and comfort. Fish Monkey’s “Cold Busting Technology” keeps the cold and wet away while you focusing on the task at hand. Take your winter fishing to the next level. MSRP: $69.95.

Booth 3636. Fish Monkey feather-weight Face Guards feature a super breathable fabric and an integrated laser-cut, sunglass fog-resistant mouth pattern. The lightest weight, most comfortable and functional face guard on the market, Fish Monkey Face Guards are designed for superb fit and construction, offering complete UPF 50+ sun protection; quick-drying for all day comfort. MSRP $22.95.

Booth 3636. Short finger construction offers total dexterity, plus UPF 50+ sun protection, breathable, quick-dry fabric and non-slip silicone palm. New statement-making color patterns include Voodoo Swamp Green and Voodoo Swamp Purple. MSRP: $26.95.

Booth 3636. The most versatile full-motion angling glove today, the Pro 365 exposes the fingertips and protects the skin with full UPF 50+ sun protection. Features include extended cuff protection, non-slip silicone palm print and special thumb/index finger pads to prevent cuts. New Blue Water Camo pattern available. MSRP: $29.95.