frogg toggs Acquires Insights Outdoors

ARAB, Ala. — frogg toggs — the industry leader of lightweight, breathable, affordable rainwear — has acquired Alabama-based hunting and fishing gear company Insight Outdoors.

The acquisition enhances frogg toggs’ existing product  lines by expanding its current offerings to add hunting and fishing bags and packs.

frogg toggs’ became attracted to Insights Outdoors due to the company’s innovative product ideas, premium quality, and expansive feature sets. This acquisition opens opportunities for growth and product expansion under both brands.

“frogg toggs has worked diligently to strengthen and diversify its product offerings, and the acquisition of Insights Outdoors supports that mission,” said Will Fowler, president and marketing director for frogg toggs. “Together, we will better serve our customers by offering a more expansive product selection based on quality, performance, and innovative design.”

Insights Outdoor business manager, Monte Bennett, will join the frogg toggs’ executive team. The addition of Monte will ensure that both brands will continue to produce new products with innovation, quality, and functionality.

“Insights Outdoors strives to produce exceptional value for the quality, features, and innovation, and we believe those values align perfectly with how frogg toggs approaches its brand and products,” said Bennett.

Since its inception in 2016, Insights Outdoors has developed, manufactured and marketed a quality line of innovative hunting and fishing bags and packs and been driven to produce outdoor products that help people transport, organize, and store necessary equipment to create a more relaxing and exciting outdoor experience.


There’s a simple philosophy at frogg toggs: Put the customer first. For more than 20 years, frogg toggs prides itself on providing first-class rain gear and accessories. frogg toggs doesn’t just love the outdoors, and it doesn’t simply respect the outdoors. The brand understands the outdoors –and what customers need to make the most of it. Its lightweight, breathable and affordable products are designed with quality materials and created with a single purpose in mind: top-of-line performance. From hunting and fishing to golfing and simply enjoying nature’s wonders, frogg toggs’ shares its love for the great outdoors and offers products that enhance user experience.