Frabill Wins Two Best-in-Category Awards at ICAST 2021

ORLANDO, Fla. – Frabill’s new Ultralight Conservation Net and Universal Bait Station took home awards for Best Boating Accessory and Best Cooler and Bait/Storage, respectively, in the ICAST 2021 New Product Showcase. The awards, voted on by an international collection of fishing media and retailers, highlight the best new products on display at ICAST.

“Frabill built its brand on giving hardcore anglers the equipment they need to enhance their day on the water and the ice, and the Ultralight Conservation Net and Universal Bait Station are excellent examples of the company’s commitment to innovation,” said Frabill Director of Brand Charlie Davis. “It’s an honor for our team to be recognized for these products and we look forward to bringing these products to consumers so they, too, can see why these products were so deserving of these awards.”

The Ultralight Conservation Net, with its low-resistance net and handle, combines features anglers love and expect from the Conservation Series. The Ultralight Net boasts a number of innovations that protect the fish, like a knotless, dipped, micro-mesh netting and a flat, linear bottom that reduces fish rolling while supporting the entire weight of the fish. Additionally, MeshGuard hoops allow the fish to slide quickly into the net while providing long-lasting protection.

New features benefitting the angler also contributed to the award, like a rubberized coating on the mesh that prevents frustrating and time-consuming hook entanglement issues. With a sliding 48-inch ultralight carbon-fiber slide handle, an updated and stronger Pow’R Loc yoke and a molded rubber grip for convenient stow-away and secure handling, it’s easy to see why the Ultralight Conservation Net was the favorite boating accessory amongst media.

The Frabill Universal Bait Station is a durable-yet-portable option for live bait in both freshwater and saltwater pursuits. The soft-sided, insulated cooler holds up to eight quarts of water and boasts a battery-operated, side-mounted aerator to ensure stored bait stays lively with plenty of oxygen.

Convenient components for the angler also helped the Universal Bait Station receive votes. A generously sized, quick-access bait door, a mesh side pocket for extra storage and a molded non-slip waterproof base pushed the Universal Bait Station past the competition.

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About Pure Fishing

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.