The Business Magazine of the Fishing & Marine Industry

Fishlab Releases The BBZ Bio-Shad Gizzard For 2023

ONTARIO, Calif.: FishLab Tackle is becoming known for its high-quality baits and lifelike swimming actions and for 2022, adding award winning lure designer Bill Siemantel of BBZ Baits to the mix, it is sure to be a great year on and off the water.

The thrill of chasing down and landing that double-digit fish has been a passion of award-winning lure designer Bill Siemantel of BBZ baits as well as FishLab Product Manager Mike Bennett for many years. This year, the two minds combined to create the new FishLab BBZ Bio-Shad Gizzard affording you the opportunity to catch that double-digit bass of your own.

“Most people know me as a big-bait swimbait angler,” states Mike Bennett – Product Development Manager FishLab Tackle. “The opportunity to work with Bill Siemantel of BBZ baits on this project was absolutely thrilling.  I think we came up with what could be the perfect Gizzard Shad mimic out there.”

The FishLab BBZ Bio-Shad Gizzard Swimbait is a four-piece 6” swimbait that perfectly mimics the swimming action of both Gizzard Shad and Golden Shiners.  These baits have great action on a straight retrieve or a pause and jerk retrieve.  The BBZ Bio-Shad Gizzard will come standard with tournament grade BKK treble hooks that keep big fish hooked and pinned so that you can get them to the boat or shore. Available in five tournament inspired bass catching colors such as Gizzard Shad, Golden Shiner, Tennessee Shad, Bone and Citrus Shad.  These baits also feature a hybrid tail material for more of a lifelike swimming action.

The BBZ Bio-Shad Gizzard will have a retail price of $21.99.   For more information, please visit


At FishLab we learn by doing. The water is our lab and we love research! We know there’s a reason when a lure works, and that angling is part art and part science. It’s a puzzle where the pieces constantly change, sometimes in our favor… sometimes not. But, by applying decades of experience, bold creativity, a little patience and a lot of time on the water, we can better the odds of finding that successful formula. We know that making effective lures means understanding the target fish and the food they eat… and we do! FishLab lures are realistic, scientifically accurate, meticulously crafted, well made, and designed for one purpose… to catch fish! FISHLAB. SCIENCE OF THE STRIKE.