The Business Magazine of the Fishing & Marine Industry

FishLab Introduces the BBZ Bio-Shad Crankbait

ONTARIO, Calif.: FishLab Tackle is becoming known for its high-quality baits and lifelike swimming actions and for 2022, adding award winning lure designer Bill Siemantel of BBZ Baits to the mix, it is sure to be a great year on and off the water.

The thrill of chasing down and landing that double-digit fish has been a passion of award-winning lure designer Bill Siemantel of BBZ baits as well as FishLab Product Manager Mike Bennett for many years. This year, the two minds combined to create the new FishLab BBZ Bio-Shad Crankbait.  This lightweight yet powerful bait is perfect for just about any tackle selection.

“We wanted to create the perfect multi-piece cranking shad out there,” states Bill Siemantel – BBZ Baits. “The new BBZ Bio-Shad Crankbait is just that, a compact bodied, 4-piece square billed design that you can throw on just about any rod and reel.”

The FishLab BBZ Bio-Shad Crankbait is a compact bodied four-piece swimbait that comes in at only 4” in total length.  The swimming action on this bait is phenomenal and mimics the tight swimming action of Threadfin and baby Gizzard Shad perfectly.  The Square Bill design helps the bait deflect off of rock and timber as well as a hybrid tail material for a lifelike swimming action and keeping the bait running true.  The BBZ Bio-Shad Crankbait also features Tournament Grade BKK treble hooks keeping your fish pinned once hooked.  Available in five tournament inspired bass catching colors such as Threadfin Shad, Golden Shiner, Bone, Tennessee Shad and Sexy Shad, they are sure to have you covered.  No need for a heavy swimbait rod or special gear when fishing the BBZ Bio-Shad Crankbait.

The BBZ Bio-Shad Crankbait will have a retail price of $16.99.   For more information, please visit


At FishLab we learn by doing. The water is our lab and we love research! We know there’s a reason when a lure works, and that angling is part art and part science. It’s a puzzle where the pieces constantly change, sometimes in our favor… sometimes not. But, by applying decades of experience, bold creativity, a little patience and a lot of time on the water, we can better the odds of finding that successful formula. We know that making effective lures means understanding the target fish and the food they eat… and we do! FishLab lures are realistic, scientifically accurate, meticulously crafted, well made, and designed for one purpose… to catch fish! FISHLAB. SCIENCE OF THE STRIKE.