Fishing Tackle Retailer (FTR), the leading B2B media platform for the sportfishing and marine industry, has officially launched FTR LEARN, an innovative online hub designed to give fishing tackle retailers quick and easy access to manufacturer’s content, brand assets and training resources.
“Retail businesses nowadays are under a lot of pressure to do everything from inventory management and promoting their store to also training staff and staying updated with what’s hot, ” shared Angie Thompson, Publisher Fishing Tackle Retailer. “Our goal at FTR is to support retailers in achieving sales success by linking them with the suppliers of the products they offer through all of our channels including print, digital and email marketing. FTR LEARN streamlines product knowledge and equips retailers with the resources required to sell with confidence and efficiency.”
“We’re very excited to have Quantum on board as our partner for the launch and look forward to other manufacturers being part of this initiative. We hope to create a one-stop shop for the folks working in the aisle at retail to come and learn about the selling features of the products on their shelves and aggregate the assets they need to promote those products locally. There’s even a Q&A section where they can ask the manufacturers questions.”
Making Retailers’ Lives Easier
The FTR LEARN channel is tailored to meet the specific needs of busy retailers:
- For Sales Associates: Instant access to product features, benefits, and selling points to help them answer customer questions with confidence.
- For Store Owners: Professional creative assets for local ads, logos, and social media content to drive foot traffic and increase sales.
- For Social Media Managers: Ready-to-share posts and graphics to promote products across digital platforms with minimal effort.
Comprehensive Content for Retail Success
The FTR LEARN channel aggregates a variety of brand assets, providing retailers with a one-stop resource for:
- Product videos and photography
- Informative articles and PDFs
- Podcasts and other audio resources
- Logo and creative asset packages
- Suggested social media posts
Partnership with Quantum
Quantum, a leader in saltwater fishing gear, is the launch partner for FTR LEARN. Paul Bourcq, Senior Marketing Director at Rather Outdoors, praised the new initiative:
“Quantum recently relaunched as a line of rods, reels, and combos exclusively designed for saltwater fishing, and we knew the FTR LEARN channel was the perfect opportunity to educate, inform, and inspire retailers. Retailers are the critical link in connecting our products with anglers, and this platform ensures they have the knowledge and tools to drive sales effectively. We’re excited to partner with FTR on this innovative approach.”
A Win-Win for Retailers and Manufacturers
The FTR LEARN channel is more than a training tool—it’s a solution to one of the industry’s biggest challenges. Manufacturers often create high-quality content but struggle to distribute it to the retail level. By centralizing brand assets and promoting them to retailers, FTR LEARN ensures that content reaches the people who need it most.
“We know how much effort it takes for retailers to wear so many hats,” added Thompson. “From researching products and training employees to marketing their businesses, it’s a lot to manage. FTR LEARN is our way of supporting retailers in the training department, making it easier for them to succeed on the sales floor. We’re excited to expand this initiative with more partners in the future.”
To see the Quantum LEARN channel click here.
Click here to find out how you and your brand can partner with FTR Learn.
About Fishing Tackle Retailer
Fishing Tackle Retailer is the premier B2B media platform for the fishing and marine industry, connecting manufacturers with retailers to drive sales and support industry growth. Through its print magazine, website, and innovative tools like the FTR LEARN channel, Fishing Tackle Retailer empowers the fishing community to thrive.
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