Fishing for Social Media?

Forestville, WI – Some consider it the necessary evil – especially fishing industry dinosaurs who loathe change. The days of fully investing marketing spend in only print and television are gone. Modern marketing still includes those vehicles, but necessitates a much more dynamic blend, to include direct digital marketing, Google Ads, Amazon…and, of course, social media.

Being noticed in the white noise of social media is a preeminent challenge, however. Haphazardly throwing money at it without knowledge, or strategy, is merely checking boxes and squandering resources.

To that, NPAA invited Traditions Media social media specialist Lauren Luhman so speak at the 2023 NPAA Conference recently held in Fort Myers, Florida. It’s like a TED Talk for anyone who makes a living in the fishing industry. And NPAA is now releasing her presentation to the greater industry.

Take 30-minutes today or over the weekend and socialize your game.

NPAA represents all who make a living in the sportfishing industry. Membership includes everyone from guides/captains, to tournament anglers, fishing department associates/ management/shop owners, manufacturing personnel, engine mechanics, and professional rep groups. In addition to superior networking opportunities, sportfishing advocacy and promoting entry into the sport, the organization offers a monthly member newsletter, a weekly industry NewsBLAST, and access to significant discounts on gear and services provided by many of its nearly 80 supporting partners.

For more information on joining the NPAA and exploring the many benefits membership provides, visit

About the National Professional Anglers Association

The National Professional Anglers Association (NPAA) is a non-profit, member-based association dedicated to sportfishing. The NPAA’s membership is composed of professional guides, tournament anglers, angler educators and sportfishing/marine industry professionals who are passionate about the sport. For more NPAA partner, member and industry news, go to .