It sounds kind of simplistic to say but Toyota is one of the best brands in the world. Our guest today, Matt Ozawa, is one of the best marketers at Toyota.
Matt is the Engagement Marketing Manager at Toyota Motor North America so he is responsible for Toyota’s involvement in bass fishing, the Stagecoach music festival and the Dew Tour among others.
Here’s the thing. We can all learn from the best of the best no matter what they do. This podcast is loaded with nuggets from Matt that can be applied to our own marketing, whether we are marketing a product or our own personal brand.
We break down what experiential marketing really means, what brands look for in athlete partners, how brand culture affects their relationships with the personalities and properties with whom they partner.
Listen to this conversation with an open heart to learn from someone who is among the best at what they do. Think about how you can take the concepts we discuss and put them into play in your business. Try to distill this information into concepts you can develop for your own partners. This is a great opportunity to grow and learn from the best.