Digital advertising will account for 53% of ALL the advertising dollars spent in 2020. Worldwide, digital advertising will likely hit $336 billion. That’s a lot of zeroes. So it’s no wonder that everybody seems to be trying to figure out how to create more content. After all, content is necessary for digital advertising. If you don’t have digital content, you don’t have a place to run ads.
Jim Sexton might be the foremost expert on digital content in the fishing industry. That’s because he runs all of the digital platforms for B.A.S.S. which is the largest media platform in the bass fishing industry.