Dan Quinn manages the pro staff of Rapala – an iconic fishing lure brand that is known for it’s relationship with its pro staff, its customers and its partners. Dan dives deep on what’s important with his pro staff and how anglers can find their way as sponsored pros.
Three key takeaways from the conversation:
1. It’s all about relationships. Dan says relationships are the foundation of the fishing industry. And I agree with that, but will take it a step further to say, ALL business is all about relationships. All SUCCESSFUL businesses are all about relationships.
Think about it. What’s your favorite restaurant, your go to spot? It might not be all about the food, in fact I bet it’s your favorite because the servers are nice to you, and the manager comes over to say hello and check on you. What about your car dealer? The woman who cuts your hair. You make so many choices as a consumer because of relationships.
And Dan has a true relationship with his pro staff, and his pro staff has a relationship with their fans and followers. Take a look at the Rapala pro staff and think about whether you feel an affinity for any of these folks….like you feel like you might know them personally.
2. People don’t want to be told what to buy. A hard sell usually doesn’t work. People want to naturally curious about a product or they want to believe someone when they tell them it’s a good product. It’s the Know, Like and Trust factor again, y’all. People need to KNOW you, so they can LIKE you, and then they will TRUST you.
3. Start on the first rung of the ladder and don’t think about skipping a rung. Start small, learn how to fish really well, start some relationships in your area and grow from there. Hone your craft of catching bass…..but also hone the craft of marketing!
Which is what we’re doing here on the Fishing Business Podcast.