Fishing Business Podcast – Episode 5 How to Build an Audience on YouTube with YouTube Fishing Instructor Jonny Schultz

Jonny Schultz has been involved in the fishing business for 17 years. He has a network of marketing executives at some of the top brand in fishing and a huge fanbase. So it might surprise you that he is only 25 years old and he’s NOT a professional tournament angler.

Jonny Schultz has been involved in the fishing business for 17 years. He has a network of marketing executives at some of the top brand in fishing and a huge fanbase.  So it might surprise you that he is only 25 years old and he’s NOT a professional tournament angler.

Jonny won the Bassmaster Casting Kids competition at the 2003 Bassmaster Classic in New Orleans when he was 8 years old which ignited his dream to one day fish for a living.  He went to every Classic thereafter, started fishing clubs in high school and college and after graduating the University of Arkansas with honors, he was accepted into the prestigious Sam Walton College of Business.  After college he went to work for Nestle and Neilsen and was on the fast track for upper management.  But Jonny had other plans.

After nurturing a YouTube channel for several years and building a devoted audience, Jonny quit the corporate world and is now a full time Fishing Instructor online.  His channel has over 60,000 subscribers and his videos get up to 170,000 views. 

In this episode, Jonny tells us how he fulfilled his dream of “fishing for a living” and gives us some great advice about how to build an audience on YouTube.