Fishing Business Podcast – Episode 2 with Dave Ittner of Yamaha Outboards

Listen in on an insightful conversation with David Ittner of Yamaha Outboards. Dave was the Pro Staff Manager for the outboard engine company for 12 years before recently being promoted into a Fleet Logistics role, which still keeps him connected to the fishing pro staff and sponsorship operations.

Listen in on an insightful conversation with David Ittner of Yamaha Outboards. Dave was the Pro Staff Manager for the outboard engine company for 12 years before recently being promoted into a Fleet Logistics role, which still keeps him connected to the fishing pro staff and sponsorship operations.

Dave is a wealth of knowledge on fishing sponsorship and the insights he shares can help anyone looking for a job in the outdoor industry or professional anglers hoping to improve their sponsor relationships. Dave talks about what he looks for in anglers to add to his pro team, what his dream angler does on stage for the brand, the importance of the angler’s brand identity and how pros help humanize big brands.

This is a primer on fishing sponsorship from a seasoned pro and a smart marketer in the fishing world.