The annual fishing trade show known as ICAST usually has over 600 exhibitors. That’s 600 brands trying to outshout each other to get a consumer’s attention.
How does a brand cut through the clutter and stand out? How does an individual cut through the clutter and stand out?
This week’s guest knows how to do that.
Chris Russell is Marketing Manager at Plano Synergy which is a company with several brands you would recognize including Plano and Frabill. Plano, of course, is the iconic tackle box maker and Frabill, which is a fishing accessories brand that makes bait management equipment, nets and ice fishing gear. He’s also worked for such powerhouse brands as Shimano and Eagle Claw, so he’s got marketing chops, deep experience and a creative mind.
Listen closely in this episode for ideas that you can use in your own brand building…there are lots of nuggets here.