As entrepreneurs, we can learn a lot from other small business owners. This week’s podcast might get you fired up to pursue your dreams and it will definitely teach you something about sponsor relationships.
David King of Mossback Fish Habitat founded his business to create products that help anglers provide habitat for fish and fry, but his business is more like a family, which is not uncommon in small companies.
Appealing to a business like his can be different than appealing to large enterprises in some ways, but no less critical to your success. A small business owner may be more accessible to connect with especially if they are located in your area and you have a personal connection with them. But their expectations of you will be no lower than others. Small business owners have invested their blood, sweat and tears into their companies so they partner with people who they can trust with their brand reputation. There’s a lot at stake for them and understanding their mindset can help you appeal to them.
You can also learn so much from a fellow entrepreneur. David is emblematic of the entrepreneur’s journey of having a passion for something and having the gumption to put your dreams into action.