Fishing Business Podcast – Episode 12 How To Work with a Lure Designer with Bobby Dennis

Bobby Dennis might be the most famous guy in the fishing business you’ve never heard of before.

Bobby Dennis might be the most famous guy in the fishing business you’ve never heard of before.

When I interviewed Bobby for the podcast, I really and truly thought he was a lure designer. But he’s more than that. He’s the guy that can make a lure better and then convince the buyer for the major retailer that they need this lure on a peg in their store.

As Steve Bowman said, he’s a person that can take a stick, screw some hooks on it, blow some fairy dust on it and folks would stand in line to buy it.

Rick Clunn says Bobby can evaluate lure design from a sales point of view better more than anyone in the fishing industry. Rick also says there’s nobody that knows more about the fishing business & history than Bobby Dennis.

He’s an incredible source of knowledge about the history of the lure business.

We’re lucky we got an hour of his time. Bobby has shepherded many baits to market in his career. If you’re an aspiring pro angler you probably dream of having your own signature line of baits one day. And this is a story you should listen to.