On the very first episode of the Fishing Business Podcast, we were lucky enough to talk Keith Daffron into giving us some of his time. Keith is the president of Vexus Boats and he, along with his team, are some of the best marketers in fishing. Not to mention they are some of the best PEOPLE in fishing.
Keith talks about a variety of things here including what he thinks it takes to get started in the fishing business and how story telling is so important in brand building.