Fishhound Appoints Dena Woerner Social Marketing Director

SHERMAN OAKS, Calif., the world’s fastest growing membership-based fishing website and leading provider of real-time fishing reports, has appointed Dena Woerner Social Marketing Director. Woerner’s primary responsibilities at Fishhound will revolve around maximizing social media growth and success for Fishhound and the popular online angling community’s industry partners.

Prior to joining, Dena was vice president of the online marketing services company Grow Socially, where her forward-thinking and leadership in the fields of social networking and mobile marketing helped move that company to the next level. Prior to that, she served as communications director for the Arkansas Department of Parks and Tourism.

“We built this company leveraging social media to drive our own growth,” said Rick Patri,’s vice President, operations. “Dena’s hiring will allow us to drive that same growth for our industry partners and we are confident that she will generate incredible results and help them achieve their marketing goals.”

“Fishhound has already accomplished amazing things through social media – the site’s Facebook fan base of nearly 400,000 is testimony to that,” said Woerner. “I look forward to using my expertise in marketing and the fishing industry to expand upon what’s already in place to further optimize and monetize social media and mobile marketing for Fishhound’s industry partners.”

Woerner holds a B.A. in Marketing from the University of Arkansas and an M.A. in Communication from Purdue University.

Fishhound is a thriving social network where anglers, manufacturers, guides, tackle shops and a variety of fishing related businesses interact with one another on a platform designed to leverage the viral nature of social media. Fishhound currently reaches over 1 million people per month.

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