Fin-Nor Launches New Lateral-Line Low-Light Lenses

Columbia S.C. – Fin-Nor, a leading sport fishing technology brand, launches a new low-light lens option to eight of their angler-performance sunglass styles, featuring uncompromising polarization and distortion-free clarity that maximizes vision during dawn, dusk, or overcast days.

Outdoor conditions can be unforgiving for success while fishing. For serious anglers, choosing the right lens color could make or break a day on the water. The NEW Lateral-LineLow-Light (L4) lens is a high-contrast lens designed for hours when sunshine is scarce. Further evolving the Lateral Linelens technology, the L4 lens maximizes Visible Light Transmission (VLT) by enhancing contrast without causing color distortion.

While many brands compromise their clarity and polarization to achieve a low-light lens, Fin-Nor’s L4 lens features the best lens color with the highest VLT levels achievable without compromising polarization and vision clarity. L4 lens technology features a high-contrast copper lite lens base with an attractive blue mirror, optimizing anglers’ ability to identify structure and spot fish. Harnessing the power of premium UV protection and 100% polarization, the L4 lens blocks out negative blue light and enhances an angler’s ability to recognize contrast in color, which helps cut through glare and see below the surface in variable conditions throughout the day.

Fin-Nor performance eyewear features frame designs that allow maximum airflow and lightweight materials specially created to lessen fatigue and provide all-day comfort. All Lateral Linelenses feature coatings on both sides that protect against scratches and smudges, even in the harshest conditions. The new L4 lenses come in polycarbonate in eight Fin-Nor styles; Big Pine, Bouncer, Flybridge, Hells Bay, Popper, Rum Line, Tilloo, and 12/0.

Fin-Nor L4 Key Features

  • High-contrast lens for spotting structure and fish below the waterline
  • Optimized clarity in low-light conditions with color-enhancing accuracy
  • Uncompromised 100% polarization, reduces glare and brightens shadows
  • Polycarbonate lenses: Clear, lightweight, and impact resistant Oleophobic/Hydrophobic coating on both sides of the lenses
  • Maximum UV Protection
  • Premium 5-layer backside AR (anti-reflective) coating helps eliminate eye fatigue

Available: April 2023

MSRP: Starts at $199.00

For more information about Fin-Nor Eyewear, please visit

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Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.