Fin-Nor Continues Legacy of Performance-Driven Eyewear, Announcing Five New Styles

Columbia S.C. – Fin-Nor, the iconic fishing brand known for innovation and performance, adds five new eyewear styles to its collection: Dropfly, Cleat, Sportfisher, Tillies Bank, and Spring Tide. Inspired by the barriers watermen and women face while pursuing their passion, these new styles continue to deliver superior lens technology designed to perform and provide for all-day comfort while lending stylish function.

In 2022, Fin-Nor brought together the foremost experts on human vision and lens and frame engineering from across the globe to create a line of purposefully-designed performance eyewear for anglers. Now expanding the collection, these new frames offer best-in-class frame construction designed for comfort and airflow, perfect for any outdoor condition.

All Fin-Nor eyewear has Lateral Line™ lens technology, which features the most advanced technology on the market that provides maximum protection, clarity, and polarization.

Fin-Nor eyewear comes in both glass and plastic lenses and features five lens colors to choose from: grey, blue mirror, silver mirror, copper, and green mirror.

The Dropfly is a fishing-centric style, with a 6-base performance Unisex frame made with lightweight, flexible materials that include adjustable nose pads and integrated spring hinges which prevent pressure points and allow for all-day comfort. These frames are lightweight and highly breathable, perfect for long days in all outdoor environments. Frame colors include Matte Brown Shoals (NEW) and Matte Black, and retail starts at $189.00.

The Cleat is a male-oriented 8-base frame designed for ultimate performance on and off the water. It includes features to ensure optimal performance, including an innovative venting system, built-in peripheral shields for light management, an adjustable nose pad, and integrated spring hinges, which provide a snug fit on a broader range of face shapes and sizes. Frame colors include Matte Blue Wave (NEW) and Matte Black, and retail starts at $189.00.

The Sportfisher is a stylish 8-base frame designed for a full day on the water. It features lightweight, flexible materials, adjustable nose pads, and integrated spring hinges, which help lessen fatigue and discomfort, ensuring a comfortable fit. The frame features a venting system that prevents the frames from trapping heat, creating a more comfortable experience, no matter the conditions. Frame colors include Matte Black and Matte Sienna Tort, and MSRP starts at $189.00.

The Tillies Bank is a female-targeted 6-base frame with a modern performance style, a comfortable nose pad that helps them stay in place, and integrated spring hinges that lessen discomfort and fit a wider range of faces. Frame colors include Flats Pool Tort (NEW), Matte Deep Shallow Blue (NEW), and Honey Ripple Fade. MSRP starts at $179.00.

The Spring Tide is an extremely stylish 6-base frame that translates performance and lifestyle. Whether poolside on vacation or traversing the open water, these frames provide all-day protection while keeping photo ready. The frame comes in multiple eye-catching colors, which include Silver/Seafoam Swirl (NEW), Rose Gold/Brown-Amber Stripe, and Silver/Matte Charcoal Stripe, and MSRP starts at $209.00.

Fin-Nor Technology Features:

  • Distortion-free color – A balanced approach to color enhancement that intensifies primary colors without color distortion. It creates a more natural and realistic experience that limits eye fatigue and makes it easier for the brain to quickly identify and process the view on and beneath the water’s surface.
  • Unmatched sharpness and a new era of polarization – Designed to cut through glare and haze, eliminating confusing light and optimizing visibility in aquatic environments, Fin-Nor’s superior lens technology reduces blue light transmittance, allowing your vision to cut through mist and haze like no other.
  • Engineered for the elements – Enhanced abrasion resistance and the industry’s only hydrophobic/oleophobic coatings on both sides of the lenses significantly reduce the negative impact of smudges, dust, and saltwater, which impede the ability to see and can cause permanent lens scratches.
  • Precision optics – Fin-Nor sunglasses feature the world’s best 7-layer anti-reflective coating on the glass lenses and 5-layer anti-reflective coating on the polycarbonate lenses, which prevents glare on the backside of lenses, sharpens vision, reduces eye strain, and allows for better visual acuity on the water.

For more information about Fin-Nor Eyewear, please visit

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.