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FFG Completes Investment in NetBait Tackle

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Ocean Springs, MS – Fingle Flagen Group (FFG), a private equity company is pleased to announce the company has completed their investment in NetBait Tackle, a leader and innovator in premium soft plastic fishing lures.

NetBait is a legendary brand in the fishing industry built on the patented Paca™ Craw technology. The company’s extensive and innovative product portfolio covers a range of craws, worms, creatures and swimbaits relied upon by competitive and recreational anglers for putting big fish in the boat.

“We’re very excited for the future of NetBait as Justin Sward leads our team through a period of rapid growth in the United States as we expand our operations and portfolio of companies.” said Matt Massey, President and COO of FFG. “Through our investment in NetBait we are building on a strong foundation based on exceptional customer service, product innovation and unbeatable quality.”

FFG’s investment in NetBait will be used to expand the company’s innovative product portfolio and to grow the NetBait brand in the United States and internationally. NetBait will make significant investments in manufacturing and product design, as well as marketing and brand awareness in 2019.

Through the investment, NetBait owner Justin Sward has been named Vice President of Operations for FFG Brands and Walt Roberts has been named Director of Sales for FFG Brands.

“NetBait and FFG have a shared vision for what we can achieve through the strength and momentum of our group of companies” said Justin Sward. “It’s a very bright future for NetBait and I’m grateful for the tremendous confidence and support we’ve received from FFG’s management team.”

Joe Sills Hi there, did you know? Each week, we curate a list of the Top 5 stories in fishing and send them right to your inbox. Reading Tackle’s Top 5 is one of the best ways to become or remain an industry expert. -Joe Sills, Digital Editor

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