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11 Astonishing Underwater Sonar Images from Lowrance

After two months and almost 31,000 downloads, the latest software update for Lowrance Elite Ti and...

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Westin Launches Two New Freshwater Phenoms for ICAST

Allerød, Denmark— After back-to-back all-star performances at ICAST, European lure pioneer...

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Is Your Tackle Solution From the Dark Ages?

The incredible pace and extensive reach of technology in our daily lives is undeniable. After all,...

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How Okuma Epixor XT Evolved for 2018

Fifteen years ago, a lightweight spinning reel with a silky smooth drag started taking the inshore...

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Finding an Edge in Electronics Sales

Retailers are always looking for an edge. Often, that edge comes from marketing or customer...

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Yo-Zuri’s Bassmaster Classic Expo Gets Real

GREENVILLE, S.C. — Anglers are getting hands on with a new series of ultra-realistic lures from...

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Lowrance Adds FishReveal, Hi-Viz Color with Free Software Update

Tulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957 — announced today...

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New Tatula 150 Turns Heads at Classic Expo

GREENVILLE, S.C.— Since their release in 2013, Daiwa’s precision-crafted line of Tatula...

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Lowrance Launches HDS Carbon Ultimate Upgrade Event

Starting January 1, there is no better time for anglers to upgrade their marine electronics,...

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SteelShad Expands Dealer Base with Free Starter Kits

The lure flashed silver in the blue water, dipped, then flew violently towards the bottom. In an...

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5 Ways Lowrance Just Changed Sonar Combos

One hundred and nineteen dollars will get you in the game. That’s less than half the price of...

Worst Website in Fishing

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Who has the worst website in fishing? Win a new one!

This might be painful, but…it’s time isn’t it? It’s time to fix that old website. You know,...

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