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A Look Inside America’s Number One Fishfinder

When Lowrance released its flagship display, HDS LIVE, the goal was to take the performance of the...

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Okuma’s New Makaira 15T Packs a Battle Tested, Compact Punch

The Makaira family of lever drag reels have been a staple on long range boats up and down the coast...

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This New Fishing Accessory Sold Out in 8 Days

When Wally Marshall peered into the old man’s tackle box, his eyes grew as big as saucers. Within...

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Lowrance Takes Fishfinder Networking Wireless

When it comes to setting up your boat, installing new electronics doesn’t always get the best...

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Up Your Game with HDS Live!

With the pro tours kicking off for the year and most of us looking forward to the coming spring,...

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Best Practices of the Most Successful Tackle Retailers

Let’s face it, some tackle retailers are successful despite themselves. They have a great...

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Daiwa’s Compact Tatula 100 Is Set to be a Success

This summer, Daiwa announced a new addition to the heralded TATULA line of reels— The TATULA...

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The Future of Fishfinding Technology Has Arrived Today with Lowrance HDS LIVE

Lowrance® is changing the way we find fish. After dominating the pro fishing tours for years with...

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Fishermen Influenced This Sailing Company into Tackle Stores

David Pritchard has seen it all in 35 years at Gill North America. The Senior Vice President...

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Is Okuma’s Tesoro a Reel for the Generations?

The battle began off the coast of Costa Rica—man versus fish, reel versus the elements. For an...

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Catching Up with the ICAST Color Wheel

ORLANDO, Fla. — As the ripples of ICAST bend across the fishing tackle landscape, a plethora of...

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How SOLIX is Changing the Way Florida Guides Fish

Tarpon guide Mark Bennett has seen it all in 26 years of patrolling Florida’s coast for the King....

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AFTCO’s Bomb Proof Hydronaut to Hit ICAST

As AFTCO continues their push into the freshwater market, the legendary tackle company has combined...

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