May 16, 2018
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After two months and almost 31,000 downloads, the latest software update for Lowrance Elite Ti and...
May 9, 2018
Allerød, Denmark— After back-to-back all-star performances at ICAST, European lure pioneer...
May 1, 2018
The incredible pace and extensive reach of technology in our daily lives is undeniable. After all,...
April 17, 2018
March 29, 2018
Fifteen years ago, a lightweight spinning reel with a silky smooth drag started taking the inshore...
Retailers are always looking for an edge. Often, that edge comes from marketing or customer...
March 16, 2018
GREENVILLE, S.C. — Anglers are getting hands on with a new series of ultra-realistic lures from...
Tulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957 — announced today...
GREENVILLE, S.C.— Since their release in 2013, Daiwa’s precision-crafted line of Tatula...
January 1, 2018
Starting January 1, there is no better time for anglers to upgrade their marine electronics,...
November 29, 2017
The lure flashed silver in the blue water, dipped, then flew violently towards the bottom. In an...
November 14, 2017
One hundred and nineteen dollars will get you in the game. That’s less than half the price of...
This might be painful, but…it’s time isn’t it? It’s time to fix that old website. You know,...
