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How SOLIX is Changing the Way Florida Guides Fish

Tarpon guide Mark Bennett has seen it all in 26 years of patrolling Florida’s coast for the King....

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AFTCO’s Bomb Proof Hydronaut to Hit ICAST

As AFTCO continues their push into the freshwater market, the legendary tackle company has combined...

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Bullet Weights Expands Offerings for Bass Anglers

ORLANDO, Fla. — The Bullet Weights team will spend much of ICAST week within earshot of the New...

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SteelShad Lands at ICAST With Three Hot New Lures

ORLANDO, Fla. —SteelShad Fishing Co. is landing at ICAST in Booth 3820 with three new products...

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Westin Launches Two New Saltwater Lures

The Scandinavian based brand Westin will soon be launching two deadly and unique saltwater lures....

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See Fish More Clearly Than You’ve Ever Imagined

When it comes to selecting the very best multifunction display on the market, the choice is clear!...

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Rooster Tail Adds Scent to an Irresistible Classic

For over 60 years, Worden’s Rooster Tail spinners have been helping anglers catch everything from...

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Why Basements Hide Big Advances in Rod Guide Technologies

Some would consider ”rod components” right up there with ”terminal tackle” as one of the...

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Pro Anglers React to Daiwa’s New Tatula 150

The new TATULA 150 T-WING BAITCASTING SERIES is designed for specific bass fishing tasks like deep...

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11 Astonishing Underwater Sonar Images from Lowrance

After two months and almost 31,000 downloads, the latest software update for Lowrance Elite Ti and...

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Westin Launches Two New Freshwater Phenoms for ICAST

Allerød, Denmark— After back-to-back all-star performances at ICAST, European lure pioneer...

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