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Lowrance Gives You the Edge On Ice Fishing

As the seasons change and anglers start to transition to cold weather fishing, there is no reason...

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These 7 New Lines Are Taking the Market One Cast At A Time

If you took a stroll to the Okuma booth at this year’s ICAST show, you felt the electric buzz...

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How Grundéns and Gore-Tex Are Gearing Anglers Up for Foul Weather

POULSBO, Wash. — In the days leading up to ICAST 2019, news started to emanate from this town of...

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TFO’s Tactical Bass Rods Dial-In Your Presentation

For serious bass anglers, the days of a one-rod-fits all approach to angling are long gone. Any...

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Lowrance’s Elite Ti2 is One of the Most Underrated Mapping Systems You Can Buy

When Lowrance® launched Elite Ti2 – its next generation of powerful and affordable...

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Award Winning Sonar for the Masses

When Garmin introduced their new line of ECHOMAP Ultra chartplotters this Spring, the list of...

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This New Tackle Brand Could be Your Next Top Seller

Mike Bennett remembers Southern California’s early swimbait scene. Two decades ago, he began...

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Garmin Launches New Force™ 
Freshwater Trolling Motor Series

You’ve likely heard the recent industry buzz and speculation that Garmin was developing a new...

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SteelShad Announces Innovative Product Lineup for 2020

EAST DORSET, Vermont – SteelShad Fishing Company (Booth #4021), a leading manufacturer of...

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Westin’s New Shrimp Bucks the Status Quo

PORT CHARLOTTE, FL— Walk into a tackle store on any corner of the planet and you’re guaranteed...

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Sunline’s Easy Spooler Makes Life Easier

Sunline Pro Michael Neal is spooling up with fresh Sunline for the 2019 season. Neal prefers...

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5 First Looks at the New Lowrance Trolling Motor

For more than 60 years, Lowrance® has helped anglers find fish with award-winning innovations in...

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This Smart Rod Sensor Can Help Your Customers Catch More Fish

Have your customers started using electronics to record their fishing trips yet? If not, they may...

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