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Why Spring Fishing Success Can Come Down to the Right Rod

The reality is you don’t need to own dozens of rods to have a productive day on the water...

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MotorGuide is Back On Tour

Trolling motors have been the talk of the fishing technology world for the past 12 months....

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Top Brands Agree, Wired2fish’s Technology Platform Gets Results

Cleverly disguised as a sleepy north-central United States media company, Wired2fish has spent the...

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Innovation is Standard Equipment with the Power-Pole CHARGE


TAMPA – At the highest level of competition, only the best products on the market will do. That...

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Any Fish, Any Water Episode 1: Will Drost in Costa Rica

Billfish Capital of the World gets thrown around on a fairly regular basis, but Costa Rica’s...

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Wiley X’s Polarized CAPTIVATE Lenses Are Changing the Colors of Fishing

Wiley X has become a major provider of eyewear for anglers, hunters, outdoor enthusiasts, and...

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Lessons from 2019 to Make Selling Tackle Even Better in 2020

2019 tackle sales started good, and then slowed due to a very wet spring; even MLF had to push one...

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Lowrance Gives You the Edge On Ice Fishing

As the seasons change and anglers start to transition to cold weather fishing, there is no reason...

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These 7 New Lines Are Taking the Market One Cast At A Time

If you took a stroll to the Okuma booth at this year’s ICAST show, you felt the electric buzz...

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How Grundéns and Gore-Tex Are Gearing Anglers Up for Foul Weather

POULSBO, Wash. — In the days leading up to ICAST 2019, news started to emanate from this town of...

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TFO’s Tactical Bass Rods Dial-In Your Presentation

For serious bass anglers, the days of a one-rod-fits all approach to angling are long gone. Any...

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Lowrance’s Elite Ti2 is One of the Most Underrated Mapping Systems You Can Buy

When Lowrance® launched Elite Ti2 – its next generation of powerful and affordable...

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Award Winning Sonar for the Masses

When Garmin introduced their new line of ECHOMAP Ultra chartplotters this Spring, the list of...

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