An innovative relaunch of an iconic fishing brand, a women’s network, and an 11-year-old fishing star with 125,000 followers - this ICAST recap is packed with the kind of stories that actually move the fishing industry forward.
Angie Thompson Talks to Gabrielle Stallings to break down the biggest takeaways from ICAST starting with the Rhino Rod and Reel Combo from Rather Outdoors - the nostalgic brand relaunch that took home the show’s top new-product honor. Gabby explains why this $69.99 combo is getting so much attention, how Zebco engineering helped bring Rhino back to life, and why dealers are already reacting so strongly to a product built for everyone from beginners to light tackle anglers.
You’ll also hear why the launch of Women in Angling matters far beyond one event. Angie shares what’s missing in tackle shop merchandising, why 40% of anglers are women, and how this new community is creating both professional connections and real support for women across the fishing and sporting goods industries. She includes insight from founding sponsors and leaders including Robert Shamblin of PowerPole, Bebe Dalton, and Christine Starr of Native Watercraft.
And then there’s Juicy - the wholesome 11-year-old creator from Chapin, South Carolina whose catch-and-release videos, fish kisses, and massive online following have made him one of the most memorable people at the show. Angie tells the story behind meeting him and why he stands out in a sea of big brands and big personalities.
If you want the pulse of what’s next in fishing - from product innovation to industry culture to the next generation of creators - this episode delivers the stories everyone will be talking about next.
Featuring:
* Angie Thompson - solo host of the Fishing Business Podcast, sharing iCast highlights, industry trends, and firsthand conversations from the show.
* Gabrielle Stallings - associate brand manager at Rather Outdoors, who helped bring the Rhino relaunch to market. https://www.zebco.com/en/shop/rods/rnrodspin?srsltid=AfmBOoodDhQePBqGTuB4oyewsUt1LBwxjm_bdLcLDwA7ZMoRu4aiv5qk
* Robert Shamblin - VP at PowerPole, speaking on the launch and importance of Women in Angling. @PowerPoleTotalBoatControl
* Bebe Dalton - president of Women in Angling, helping lead the new network. https://womeninangling.org/
* Christine Starr - of Native Watercraft, a founding sponsor and advocate for the women’s industry network. @NativeWatercraft
* Juicy - the 11-year-old fishing creator known for his viral catch-and-release videos and huge online following. Find Juicy at https://www.instagram.com/fishingwithdaboys84
Perfect for tackle retailers, brand builders, anglers, and anyone who wants to know what is actually resonating at ICAST right now.
Angie Thompson Talks to Gabrielle Stallings to break down the biggest takeaways from ICAST starting with the Rhino Rod and Reel Combo from Rather Outdoors - the nostalgic brand relaunch that took home the show’s top new-product honor. Gabby explains why this $69.99 combo is getting so much attention, how Zebco engineering helped bring Rhino back to life, and why dealers are already reacting so strongly to a product built for everyone from beginners to light tackle anglers.
You’ll also hear why the launch of Women in Angling matters far beyond one event. Angie shares what’s missing in tackle shop merchandising, why 40% of anglers are women, and how this new community is creating both professional connections and real support for women across the fishing and sporting goods industries. She includes insight from founding sponsors and leaders including Robert Shamblin of PowerPole, Bebe Dalton, and Christine Starr of Native Watercraft.
And then there’s Juicy - the wholesome 11-year-old creator from Chapin, South Carolina whose catch-and-release videos, fish kisses, and massive online following have made him one of the most memorable people at the show. Angie tells the story behind meeting him and why he stands out in a sea of big brands and big personalities.
If you want the pulse of what’s next in fishing - from product innovation to industry culture to the next generation of creators - this episode delivers the stories everyone will be talking about next.
Featuring:
* Angie Thompson - solo host of the Fishing Business Podcast, sharing iCast highlights, industry trends, and firsthand conversations from the show.
* Gabrielle Stallings - associate brand manager at Rather Outdoors, who helped bring the Rhino relaunch to market. https://www.zebco.com/en/shop/rods/rnrodspin?srsltid=AfmBOoodDhQePBqGTuB4oyewsUt1LBwxjm_bdLcLDwA7ZMoRu4aiv5qk
* Robert Shamblin - VP at PowerPole, speaking on the launch and importance of Women in Angling. @PowerPoleTotalBoatControl
* Bebe Dalton - president of Women in Angling, helping lead the new network. https://womeninangling.org/
* Christine Starr - of Native Watercraft, a founding sponsor and advocate for the women’s industry network. @NativeWatercraft
* Juicy - the 11-year-old fishing creator known for his viral catch-and-release videos and huge online following. Find Juicy at https://www.instagram.com/fishingwithdaboys84
Perfect for tackle retailers, brand builders, anglers, and anyone who wants to know what is actually resonating at ICAST right now.
