“On Facebook, we define branded content as any post—including text, photos, videos, Instant Articles, links, 360 videos and Live videos—from media companies, celebrities or other influencers that features a third party product, brand or sponsor.”
That’s the official word from Facebook, as of April 8, which means we’re almost a month into the affects of the company’s new branded content policy.
What’s a branded content policy? Sounds like a bunch of corporate bologna to us; but unfortunately—even in Silicon Valley—you’ve still got to eat a bologna sandwich from time to time. And if you’re a business on Facebook, the latest update to their branded content policy means you’ll have to pay even more to play.
“Our Pages terms and Ads Policy now allow certain types of branded content on Facebook and require publishers and influencers to tag the marketer in the post to make it clear that the post is branded content. For example, a juice brand may work with a parenting blogger to have their brand or product mentioned in a post on Facebook, or a car manufacturer and a sports network may create a collaborative post aimed at sports fans about the car.”
What does all of that mean?
If you’re creating posts to promote other companies on your Facebook page, you’ll need to tag them in your post.
How does this affect the tackle industry?
Pro-staffers should take note of this change in policy. So should tackle stores who promote brands on their pages. Add media companies like magazines and television shows, who often produce branded content, to that list.
As Facebook has illustrated time and time again, the cost of not playing by their rules is the likely loss of post reach.
One media company that I talked to about the changes agreed that their post reach dropped substantially in the weeks following Facebook’s announcement.
Now that the social media game has changed again, the only thing left for you to do is take another bite and dig into its juicy new flavor. Mmmm…beefy.