Even the Aggressive Predator Fish Can’t Resist Al’s Goldfish

The lure's timeless wobbling action, combined with its versatile effectiveness when vertically jigged, cast-and-retrieved, or trolled, is a deadly combination that the fish can't resist.

GREEN BAY, Wis. — As the weather warms, serious anglers are anxious to wet a line. This is especially true for those seeking Muskie and Northern Pike, two of the most exciting inland sportfish in the country, both with dedicated fans. These large predatory species with torpedo-shaped bodies are fast and mean. Respectively known as “Water wolves” and “fish of a thousand casts,” the Muskie and Northern Pike do not come easily – unless you are fishing with one of Al’s Goldfish Lures.

“In the summer months, pike and muskies are looking for bigger meals than they do in the cold-water months when their metabolism slows down,” said Paul Check, owner of Al’s Goldfish Lure Company. “The Northern Edition’s larger profile, together with the 3/0 feather tail, increase the lure’s size to mimic the larger baitfish these large, aggressive fish crave.”

Al’s Northern Edition Goldfish lures (G400 and G500) are the ticket. They are just as effective as the smaller original Goldfish, but only BIGGER. While the Northern Edition Goldfish is a great choice for anglers targeting bass, lake trout, and walleye, they really shine when you’re fishing for big, toothy, trophy-sized fish like northern pike and muskellunge. The lure’s timeless wobbling action, combined with its versatile effectiveness when vertically jigged, cast-and-retrieved, or trolled, is a deadly combination that the fish can’t resist.

Northern Edition Goldfish come in three weights (1/2 oz., 3/4 oz., or 1-1/4 oz.) with the option of a 1/0 VMC treble hook or a 3/0 VMC single J hook; all measure a total of 4-inches in length, including the hook. Northern Edition Goldfish come in several colors for added versatility. The ½ oz. size is available in Neon Blue, Chartreuse, Copper, Nickel, Gold, Chartreuse/Lime, Chartreuse/Orange, Lime, and Orange. The ¾ oz. size is available in Gold/Orange, Neon Green, Neon Yellow, Neon Blue, Nickel, Copper, Neon Blue, Neon Yellow, and Gold. The 1 ¼ oz. size is available in Chartreuse Pearl and Chartreuse Black. Like all Al’s Goldfish, they’re 100 percent made in the USA using only top-quality parts, are made of solid marine brass, plated by a jewelry-plater, and hand-painted.

“Like most fish species, the key to catching Muskie and Northern Pike consistently is to understand their habits, master your technique, and have an Al’s Goldfish Lure on your line,” continued Paul Check. “These apex predators that use every bit of their strength and agility in the fight are also difficult to trick and harder to predict, so be sure to use the advantage of an Al’s Goldfish’s proven success when fishing for them.”

The MSRP for made-in-the-USA Al’s Northern Edition Goldfish is $7.49 (1/2 oz.), $10.99 (3/4 oz.), and $11.49 (1 ¼ oz.). Specific information can be found at Northern Edition (alsgoldfish.com). You can watch the lure’s unique action in this brief YouTube video: www.youtube.com/watch?v=2Z13ZIMspW4&t=5s. For more information on the company’s entire line of lures and fishing accessories, visit www.alsgoldfish.com or give them a call at 413-543-1524.

About Al’s Goldfish Lures

Purchased by Fin Rage Tackle LLC, based in Green Bay, WI, in July 2023, Al’s Goldfish Lures was begun back in 1952, when Al Stuart developed a pioneering spoon and began marketing it through Stuart’s Sport Shop in Indian Orchard, Massachusetts. With the help of legendary fishing personality Gadabout Gaddis, the lure quickly gained popularity, and the company was off to the races. Today, all of the company’s lures are made of solid marine brass, are plated by a jewelry plater, and are hand-painted. All of the gold lures are plated in 22k gold, which makes them super shiny, then finished with top-quality components, so you don’t ever have to go home and put new hooks and rings on these out of the package! It’s all made in the USA and back with a “if you’re not satisfied, we’ll make it right by you” guarantee.