Elvisridge Capital Brands Join Forces at ICAST 2022 as Leaders in Sportfishing

Beachwood, OH – Lisa Johnson, Director of Marketing and E-Commerce of Elvisridge Capital, LLC, is pleased to announce the unification of Elvisridge Capital’s three sportfishing brands for the first time at ICAST 2022. Beginning at iCast, customers of all three brands will be offered additional discounts and special promotional programs from Elvisridge Capital. Elvisridge will begin offering programs for buyers in all three of their sportfishing brands: Blackfin Rods, BBS/FINS Situational Fishing Braid, and Glacier Glove.

Embracing the heritage of each of their respected companies, Elvisridge Capital is excited about this unique, inaugural partnership between their fishing-related brands. Elvisridge brands are some of the most respected brands in the sportfishing industry.

Founded in 1997, BlackFin Rods has been producing the highest quality, American-made rods in the sportfishing industry for more than two decades. Find out more about Blackfin Rods at www.blackfinrods.com.

Headquartered in Erlanger, KY, FINS Braids/BBS Tech was founded in 1994. Since then, BBS has evolved into the most knowledgeable manufacturer of braided fishing lines worldwide. Find out more about FINS Situational Braids at www.finsfishing.com.

Established in 1982, Glacier Glove utilizes quality fabrics and designs to provide warmth, dexterity, and protection to make the outdoor experience more comfortable for fishermen, hunters, paddlers, cyclists, ice climbers, hikers, and other outdoor adventurers. Glacier Glove also produces hats, sun hoods, and other sun protection products to help customers extend their outdoor experiences. Find out more about Glacier Glove at www.glacierglove.com.


Based in Cleveland, OH with offices in Tampa and Detroit, Elvisridge Capital is a private investment firm offering personal attention, operational expertise, and strategic resources to the companies it acquires. The firm’s target investment sectors include sportfishing and landscape products.  For more information on our investment strategy and portfolio companies, please visit www.elvisridgecapital.com.