RADCO-Fishing General Manager Bruce Stanton (right) shakes hands with Dr. Benny Gooden, Superintendent of Fort Smith Special School District, after signing off on the donation of 7.2 acres of land to the school district.

EBSCO/PRADCO donate land to Fort Smith Special School District

FORT SMITH, Ark. – EBSCO Industries Inc., the parent company of PRADCO-Fishing, has donated 7.2 acres of land to the Fort Smith Special School District.

The land, located at 3600 Jenny Lind Rd., is the location of PRADCO’s former receiving and raw materials warehouse. The warehouse and land have not been utilized for several years.

“It is very fulfilling to work for a company that wants to be a good corporate citizen and continues to have a generous heart,” said Bruce Stanton, Vice President and General Manager of PRADCO-Fishing. “We have looked at our receiving warehouse and property for years and how to utilize it and decided it would be best to let the Fort Smith schools have it as a donation. We have been physical neighbors with the school system for a long time, and we feel good about contributing to the future of the schools and the students of Fort Smith with this donation.”

PRADCO and the Fort Smith schools have a long history. PRADCO founder and Fort Smith resident George Perrin invented the original Rebel Minnow in the early 1960s. When his daughter, Debbie, became a part of the first class at Southside High School when it opened in 1962, Perrin decided to take the school mascot – Rebels – and name his fishing lure company after it. More than 50 years later, Rebel is one of the leading brands of fishing lures in the world and is sold in more than 60 countries.

RADCO-Fishing General Manager Bruce Stanton (right) shakes hands with Dr. Benny Gooden, Superintendent of Fort Smith Special School District, after signing off on the donation of 7.2 acres of land to the school district.
PRADCO-Fishing General Manager Bruce Stanton (right) shakes hands with Dr. Benny Gooden, Superintendent of Fort Smith Special School District, after signing off on the donation of 7.2 acres of land to the school district.

PRADCO-Fishing, a division of PRADCO Outdoor Brands, has been based in Fort Smith since 1962 and is the manufacturer and marketer of famous fishing brand names such as Arbogast, Bomber, Booyah, Cotton Cordell, Creek Chub, Heddon, Lazy Ike, Lindy, Little Joe, Rebel, Smithwick, Thill and Yum.

PRADCO Outdoor Brands is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one umbrella. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Outdoor Brands’ portfolio includes top hunting brands such as Moultrie, Summit, Code Blue and Knight & Hale.

EBSCO Industries Inc., is headquartered in Birmingham, Ala., and employs more than 5,700 people worldwide. EBSCO is ranked in the top 200 of the nation’s largest privately held corporations according to Forbes magazine.