Do Not Allow The Customer To Be the Expert
This is not to say that the customer isn’t intelligent, it’s just that he or she doesn’t make a decision regarding fishing products, especially major purchases, very often. A customer may only make such decisions once a year or even far less often. Your employees, on the other hand, are continually involved in the similar products to a multitude of customers. The successful sales team takes on the role of valued advisor or fishing guide.