Do-It Announces NEW Bushi Beetle Softbait Mold for ICAST 2022

Denver, Iowa – Do-It Molds enters the 2022 ICAST New Product Showcase / Custom Category with a softbait mold developed for bass anglers looking for the combination of a wide profile bait with incredible action.

Introducing the Do-It Bushi Beetle. At 4.2″ long, this bait boasts a big fish profile paired with a wide-splayed aggressive kick. With minimal gesture from the tip of the rod or retrieve of the reel it will create serious drag on the fall or retrieve. This creature bait is an excellent choice for any flipping scenario or as a trailer on your favorite jig. The Bushi Beetle has a wide stature and an alluring action that draws big bites while its streamlined body shape allows the Bushi Beetle to bust through grass mats and plummet to the biggest bites in the heaviest cover.

 “We didn’t want to design just another creature bait. We wanted a unique design geared towards anglers who target giant bass. The Bushi Beetle boasts a wide and aggressive splayed kick with a big fish profile- and we’ve been thrilled with the response from the DIY market who have tested this mold” – Brennan Chapman (Product Development)

The new Bushi Beetle is part of the Do-It Essential Series XL of Molds and is made of high-quality sand-cast aluminum. It has 4 cavities and is single top injection making dual injection color combinations quick and simple. The possibilities for customization are endless.

The Do-It Bushi Beetle mold will be released at Icast 2022 and will be featured in the New Product Showcase Custom Category. It will be immediately available for purchase in July at and coming soon to custom tackle retailers everywhere.

Icast Booth # 1730 / Show Special and Bushi Beetle Bait Samples Available.

MSRP = $89.50