Discover Boating Boat Shows Kick Off This Week in Music City

Winter boat show season kicks off today in Music City with the return of the Discover Boating® Nashville Boat Show, in partnership with Progressive® Insurance. Running through Sunday, Jan. 8th, the show is offering ample opportunities for new boaters and loyal attendees to enjoy the boat life while shopping from the hundreds of new boats and marine products on display. This year’s highlights include live performances from American Idol’s Season 17 favorite Dalton Elliot, The Wake Zone featuring daily demos from wakeboard pros, a Paddle Sports pool, daily seminars, and Twiggy the Water-Skiing Squirrel.

2023 Discover Boating boat and sport shows will feature the brand’s visual identity both onsite and online, while providing a more connected experience for attendees and exhibitors with the launch of the Discover Boating Boat Finder. The new show marketing campaigns are designed to reach the masses and drive attendance among loyal boaters, outdoors enthusiasts and attendees while welcoming the next generation of customers.

To help the industry maximize its investment at boat shows, the Discover Boating Boat & Sport Show Promotional Toolkit is available, featuring essential marketing assets to help manufacturers and exhibitors promote their presence at any of this year’s Discover Boating boat and sport shows. The toolkit includes new Discover Boating show logos by market, e-mail banner ads, social cards & more. Access the toolkit here.

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Discover Boating® is powered by the NMMA and Marine Retailers Association of the Americas (MRAA).