FILLED – Dexter Outdoors Seeks Sales Manager

Company Overview
Dexter-Russell, Inc. is a leading manufacturer specializing in professional culinary, processing, and outdoor line products. With a rich heritage rooted in craftsmanship and innovation, we are committed to delivering high-quality, durable equipment that meets the needs of outdoor professionals and enthusiasts worldwide. Our focus on continuous improvement and technological advancement positions us as a trusted name in the industry.

Position Overview
The Dexter Outdoors Sales Manager will be responsible for driving sales growth and managing key customer relationships for the Dexter Outdoors brand. This role is highly relationship-focused and will lead both direct account management and the oversight of independent manufacturer representatives.

This position is open to candidates located in the state of Florida, ideally with strong familiarity and connections within the outdoor, fishing, or marine markets. The role involves regular travel to customer locations, trade shows, and industry events.

This role reports to senior leadership and works closely with marketing, product development, and operations.

Responsibilities

• Own and manage top Dexter Outdoors accounts, building long-term, value-driven customer relationships
• Identify, develop, and grow new customer opportunities within the outdoor, fishing, and specialty retail channels
• Enable, manage, and support independent manufacturer representatives to drive consistent brand execution and sales performance
• Develop account-specific growth strategies, including assortment planning, merchandising, promotions, and product launches
• Collaborate with marketing on product positioning, trade shows, and go-to-market initiatives
• Analyze sales performance, customer trends, and market opportunities to inform strategy and forecasting
• Represent Dexter Outdoors at trade shows, industry events, and customer meetings
• Maintain strong internal communication with manufacturing, customer service, and leadership teams
• Accompany Reps on calls and visits to related customer meetings and presentations.
• Travel with and without Reps to visit marinas to promote and sell Dexter Outdoors products, and to develop relationships with boat captains to promote Dexter brand.

Relationships and Contacts

Supervisory Relationships:

• Reports to V.P. of Sales
• Supervise Dexter Outdoor Independent Reps

Organizational Relationships:

• Frequent contact with VP of Marketing, Customer Service, and Manufacturer Reps

External Business Relationships:

• Continuous contact with key national chain distributors, wholesalers, sporting goods stores and chains, marinas, tackle shops, and captains to bring them into the company’s customer sphere.

Skills, Qualifications and Experience

• Proven experience in sales, management, and business development within B2B environments.
• Strong relationship-management and customer acquisition skills
• Experience working with independent manufacturer reps strongly preferred
• Background or demonstrated familiarity with the outdoor, fishing, or sporting goods industry highly desirable
• Solid understanding of merchandising, retail strategy, and wholesale distribution
• Excellent written and verbal communication skills
• Self-motivated, organized, and comfortable managing multiple accounts and priorities
• Must be based in Florida and willing to travel regularly (primarily E Coast) to support customers, reps, and industry events
• Must be able to fluently converse, read and write English

What We’re Looking For

• A relationship-first sales professional who thrives on trust, credibility, and long-term partnerships
• Someone who has current experience with selling to distributors, independent accounts, and large chain accounts in the recreational/commercial fishing industry
• A confident communicator who can represent a heritage brand with professionalism and authenticity
• A hands-on leader who can balance strategy with day-to-day execution

Why Dexter-Russell?

• Work with a respected American manufacturer with over 200 years of heritage
• Opportunity to shape and grow a premium outdoor brand
• Competitive compensation package commensurate with experience
• Collaborative, entrepreneurial environment with direct access to leadership