Daiwa Names Gerad Cawhorn National Sales Manager

Cypress, CA – It’s a new year and the Daiwa Corporation has hit the ground running. Following a solid 2021 that saw the company win ICAST Best of Category awards for both freshwater and saltwater reels, they’ve elevated National Accounts Manager Gerad Cawhorn to the position of National Sales Manager. Cawhorn is a 14-year Daiwa veteran, leader and true team player. The move is expected to strengthen Daiwa’s increasingly strong position in the United States and Canadian recreational fishing market while spurring sales to even greater levels.

“With our National Sales Meeting and the 2022 ICAST Show already just around the corner, it’s my great pleasure to make this announcement,” said Carey Graves, president of Daiwa’s North American operations. “Gerad has played a key part in the changes and growth of our brands during his career here and we expect that trend to continue going forward as he assumes his new role. His great attitude, dedication and natural ability to lead made him an easy choice for National Sales Manager.”

According to Graves, Cawhorn has played many positions in his Daiwa career from Regional Sales Manager to National Accounts Manager and has always been ready to jump in wherever needed to help get things done. “I know in his new role he’ll continue to build upon his strengths while leading the sales team to new heights through his drive to win, natural ability to make good decisions and dedication to our brands and this industry. I’m looking forward to seeing him help lead Daiwa into the future.”

Cawhorn brings a ton of knowledge and experience to his new post. As a Regional Sales Manager for Daiwa, he interacted with West Coast businesses, expanded to the TALO states and eventually, Canadian territories. As National Accounts Manager his focus was on core sales and working with larger players in the recreational fishing industry including Bass Pro Shops, Dick’s Sporting Goods, Tackle Warehouse, Sportsman’s Warehouse and Amazon, plus a host of other primary players both in brick-and-mortar and internet capacities.

“I’m really looking forward to taking on this new leadership role,” says Cawhorn, who notes that his various positions at Daiwa have provided him with keen insight and a well-rounded background for working with everyone from independent dealers to mid-sized and major customers. “I want to help our customers at every level grow their businesses with Daiwa being a key partner in their success. At the same time, we want to ensure our end users fully enjoy every aspect of putting their Daiwa gear to the test on the water day after day – whether that be in a freshwater, inshore or offshore environment.”

Daiwa quality is the best, continues Cawhorn. “We are a true manufacturing company with the industry’s top engineers right here on staff ensuring we continue to turn out innovative and proprietary items like our Mag Seal, SV Concept, TWS and Monocoque reel designs that really separate us from the competition. It’s been exciting to grow with this company and watch it succeed through the years. There’s plenty of upside ahead, and I can’t wait to see where we’ll be a little further down the line.”


Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us.