Daiwa Finalizes Multiyear Deal with Bassmaster

BIRMINGHAM, Ala. — Daiwa, one of the world’s largest tackle companies, has signed on as a supporting sponsor for the Bassmaster Tournament Trail through 2024, B.A.S.S. officials announced today.

“All of us at Daiwa are very excited about our next step with B.A.S.S. as a supporting sponsor,” said Daiwa President Carey Graves. “Our passion for the sport of bass fishing drives us as a company to create and innovate fun and exciting new products and, with our new partnership, this will give us an opportunity to showcase them in a way that we can interact with the B.A.S.S. members and supporters. We look forward to the future with B.A.S.S. and their members!”

Daiwa’s pro staff of Bassmaster Elite Series anglers Seth Feider, Chris Johnston, Cory Johnston, Brandon Palaniuk and Patrick Walters combined for a stellar season, sweeping the Top 5 spots in Angler of the Year standings and earning 15 Top 10 finishes. Walters also brought home his second Century Belt with his 102-pound, 5-ounce four-day haul at Lake Fork.

“Having the opportunity to work with Daiwa was a career-changing move,” said Walters. “With their top-of-the-line gear, your only thought is catching the next fish.”

The highlights continued in the Bassmaster Opens, where Palaniuk took the win at the Northern Open at James River and Cory Johnston captured his first B.A.S.S. victory at the Northern Open at 1000 Islands/St. Lawrence River.

“We’re thrilled to welcome Daiwa as a new supporting sponsor as we partner to advance sportfishing,” said B.A.S.S. CEO Chase Anderson. “Daiwa already supports some of the biggest stars on the Bassmaster Elite Series, and we are excited for the opportunity to partner with Daiwa to reach anglers both here at home and abroad as we nurture a new generation of tournament anglers at our Bassmaster events and through our industry-leading platforms.”

As a supporting sponsor for the Bassmaster Elite Series, St. Croix Bassmaster Opens Series, Strike King Bassmaster College Series presented by Bass Pro Shops, Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments, Daiwa will enjoy exposure in Bassmaster and B.A.S.S. Times magazines and across various social media platforms. Additionally, Daiwa will be highlighted during Bassmaster LIVE, which is streamed on Bassmaster.com and broadcast Saturday and Sunday mornings on the FOX Sports platforms.