Minnetonka, Minnesota – With a new size (3-½ inches) and six bright new colors, The Mayor’s hot streak seems destined to continue.
It’s no secret that minnow profiles are dominating soft baits at the moment. The new 3-½ inch size of The Mayor is truly the “goldilocks” of swimbaits – not too big and not too small. Bright new colors include: Black Gold, Fire Flame, Green Perch, Hot Firecracker, Hot Flash, and Purpledescent.
With its tight action, subtle body rock, and lively tail kick, The Mayor is a wildly versatile swimbait that, bottom line, just catches ‘em. Since day one, The Mayor has been exceptional at crushing big bass. The new 3-½ inch size and hot new colors will enable walleye and even inshore anglers to get in on the action.
Designed in collaboration with Jacob Wheeler, and launched in 2023, Rapala’s® CrushCity™ Softbaits have more than lived up to their name. They’ve helped Rapala pros rack up huge tourney wins worth over $1M in earnings and recreational anglers worldwide hook up with more and bigger fish. And The Mayor has been right there in the thick of the fish-crushing action from the very beginning.
The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Its soft paddle tail provides instant kicking action at the slowest retrieve speeds and in the coldest of waters.
Smart Injection Technology™ combines custom combinations of color, flake, salt and scent, that are added precisely where needed for the perfect presentation.
Available now in 24 colors.
The Mayor swimbait is sold 8 pieces per pack and has a manufacturer’s suggested retail price of US $6.49 to $6.99.
About RaplaVMC
RapalaVMC was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. RapalaVMC has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand’s functionality and high quality are known by fishermen worldwide. Rapala maintains strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.
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