Crankbait Supremacy

Cypress, CA – Mindful crankbait anglers know all lures are not created equal. Inevitably, in-boat where anglers are throwing different baits, one rises to the top. Sometimes it’s the color. More often, however, it’s the standout lure’s more refined and compelling action that earns preferred and indisputable results. Ever Green’s new ZR-4 is that exceptional crankbait… right out of the box.

Engineered by Japan’s most advanced lure makers, every millimeter of the ZR-4 was carefully conceived to serve a purpose. Outwardly, you’ll first notice the bait’s idyllic profile, emulating the shape of baitfish and edible juvenile fish worldwide. To that, Ever Green sculpted the body with great accuracy to include detailed eyeballs, scale patterns, and gills. Now detail at that level might not matter when burning a crankbait, but it certainly comes into play on slower retrieves and pauses, especially in clear conditions and on pressured fish.

And that’s just the beginning. Details abound to empower the lure’s locomotion. For one, the ZR-4 features a hybrid square and concave bill. The squaring elicits a tight action that also deflects off structure like timber and rocks. The curvature displaces more water than a traditional bill, causing more disruption in the water and a faster dive to its prescribed 4-to-5-foot range.

The ZR-4’s unique bumped head and tapered tail were also orchestrated for an exclusive and precise action. Rare to find another crankbait body that’s better designed to produce a common goal: immaculate action.

ZR-4’s color patterns are equally sophisticated. On the bluegill the pattern Green Pumpkin Gill, for example, airbrushed colors layer into one another, precisely as they’d appear on the real thing. Ever Green’s ten-color palette includes classic bass-catching hues as well as novel combinations. Patterns include Olive Crawdad, Glow Shad Dazzler, Flash Wakasagi, Magic Gill, Green Pumpkin Gill, Citrus Chart, Cold Shad and Olive Copper Shad.

Ever Green also includes fixed weights inside the ZR-4’s body to lower the center of gravity. The result is a longer-and-straighter-casting crankbait that tracks in perfect position on the retrieve. Finally, the ZR-4 includes an offset hook on the front treble to prevent snags.

Say hello to the crankbait that’ll soon become the standout in your boat.


  • Length: 2.8” (7.2cm)
  • Weight: 11/16 oz (19.5g)
  • Dives 4-5 feet
  • Tight and precise action
  • Fixed weights for lower gravity to improve casting and tracking
  • Offset front treble hook to reduce snagging
  • Bump head and tapered tail for premium action
  • Exquisite details include accurate eyeballs, gills, and scale patterns
  • 10 unique fish-catching patterns
  • MSRP: $18.99

About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing.