You can almost count the days until the kick-off of ICAST 2021 on one hand, and the buzz surrounding all the hot new products making their triumphant debut in Orlando, Florida has reached a fever pitch. We have already shown you exciting entries including Ugly Stik Bigwater rods; PENN Slammer IV reels; Berkley PowerBait Gilly; Berkley Stunna; Berkley’s launch of a new saltwater line of hardbaits including the Choppo Saltwater, J-Walker Saltwater, Cane Walker Saltwater and HighJacker Saltwater; PENN Pursuit IV and IV LE spinning combos, Abu Garcia Veritas combos; and much, much more (check out Part 1 HERE, Part 2 HERE, and Part 3 HERE), but we’re not done yet!

We close out the series this week with the Abu Garcia Zenon rod and a full line of purpose-driven jigs from PowerBait.

Abu Garcia Zenon Rods

The all-new Zenon rods are the lightest Abu Garcia rods yet. Featuring premium carbon blanks and their exclusive 3M Powerlux 1000 resin system, these rods deliver powerful, ultra-light and sensitive blanks with higher break strengths and improved impact and failure resistance without increasing the overall weight or blank diameters. The Abu Garcia custom designed reel seat delivers hypersensitivity around the exposed blank section and improves comfort for all day fishing. Coupled with titanium alloy guides with nitride silicone inserts and a carbon handle split grip design, the Abu Garcia Zenon rods are optimized for performance!

Abu Garcia Zenon rods feature a limited 5-year warranty and are available in three spinning and four casting models.

Berkley PowerBait Jigs

Berkley’s all-new line of jigs pack PowerBait silicone skirts and super-strong and sharp Fusion19 hooks into a series of proven, classic jig designs. Built with input from Gary Klein, one of the early pioneers of flipping jigs to Bobby Lane, one of the most accomplished anglers in professional bass fishing—a full range of head styles is available for every situation in the Berkley Jig lineup. Each jig features silicone skirts packed with irresistible PowerBait delivering that classic PowerBait taste and fish-attracting power. The foundation of any great jig is a great hook, and with new Fusion19 jig hooks, Berkley jigs have the strength and sharpness to fish though a variety of cover.

Berkley Football Jig Watermelon Candy

The Berkley Football Jig features a wide, recurved head with a flattened underside. The Berkley Football Jig easily crawls in a stand-up position over rocks and through hard cover. Available in 10 colors and five sizes from 1/4 through 1 ounce.

Berkley Swim Jig Gill Spawn

The Berkley Swim Jig’s pointed head design stays on keel while effortlessly coming through a variety of vegetation no matter what your favorite trailer is. Available in 10 colors and five sizes (three standard and three finesse.)

Berkley Skipping Jig Hot Craw

The Berkley Skippin’ Jig was designed with a wide, flat head, and bulky skirt, allowing it to easily skip across the surface of the water into the darkest shade pockets of a dock or other overhanging cover. Available in 10 colors and two sizes (3/8 and 1/2 ounce.)

Berkley Flipping Jig Bama Craw

The Berkley Flippin’ Jig features Gary Klein’s original broad, Arkie-style flippin’ head design that slips in and out of the gnarliest hard cover. Available in 10 colors and four sizes from 3/8 to 3/4 ounce.

Berkley Heavy Cover Jig Okeechobee Craw

The Berkley Heavy Cover Jig is built with a heavy-duty, pointed head to penetrate the thickest vegetation and a stout, 0-degree heavy cover hook. The Berkley Heavy Cover Jig is sure to wrench big fish out with braid. Available in eight colors and three sizes from 3/4 to 1 1/4 ounce.

Berkley Finesse Jig PB&J

The Berkley Finesse Jig features a downsized head and skirt profile which is ideal for anglers desiring a smaller, more subtle presentation. Available in 10 colors and three sizes from 1/4 to 1/2 ounce.

Next week we’ll recap all Pure Fishing’s entries into the New Product Showcase, presented by Fishing Tackle Retailer, as well as deliver an event schedule so you can get your first, hands-on look at all these great new products at the ICAST 2021 Pure Fishing booths #218 and 620.