Consumer Choice Awards Attract 17,000+ Fly Fishers

SOMERSET, PA – Anglers from around the world have named the product winners of the annual Consumer Choice Awards, according to sponsors, The Fly Fishing Show, Fly Fusion Magazine, Angling Trade, and Fly Fishing Journeys.

More than 17,000 votes came from both Fly Fishing Show attendees and electronically from 15 nations for 183 products in 41 categories ranging from rods and reels to boots and Polarized sun glasses.

Big winners included Ross Reels, which swept the freshwater and saltwater reel

categories with their Evolution model. Similarly, Scientific Anglers took top honors for

freshwater and saltwater fly lines with the Amplitude Smooth MPX and Amplitude Smooth

Grand Slam, respectively. Umpqua’s Thunder Grass hopper was the winning freshwater fly

pattern, and their Danger Muffin Crab claimed top spot for saltwater fly. Fly fishing industry newcomer Skwala won the outerwear and wader categories, while Simms Fishing Products took top honors in nine other categories.

2023 Winners:

  • Most Innovative: Simms G4 Pro Powerlock Boots
  • Sunglasses: Bajio Piedra.
  • Fly Rod (freshwater): Hardy Aydon
  • Fly Rod (saltwater): Thomas & Thomas Sextant
  • Fly Reel (freshwater): Ross Evolution FS
  • Fly Reel (saltwater): Ross Evolution FS
  • Men’s Waders: Skwala Carbon
  • Women’s Waders: Simms G3 Guide Stockingfoot Wader
  • Women’s Wading Boots: Miss Mayfly Moxie
  • Men’s Wading Boots: Simms G4 Pro Powerlock
  • Youth Product: Simms Kids Tributary Stockingfoot Wader
  • Accessories under $50: Simms Taco Wader Bag
  • Accessories $50-100: Norvise Automatic Fly Tying Bobbin
  • Accessories over $100: Fishpond Nomad Mid-Length Net
  • Artwork: Cody’s Fish Brown Trout License Plate Art
  • Boat (personal watercraft): Watermaster Kodiak Raft Package
  • Books and Maps: Joe Humphrey’s Trout Tactics (revised edition)
  • Chestpack/Vest: Simms Dry Creek Z Sling Pack
  • Eco-Friendly Product: Simms Fall Run Insulated Hoody
  • Entertainment/Education: “Trout and Feather” (YouTube)
  • Fly Box: Tacky Original River Mag Box
  • Fly Hooks: tie between Jig Force Sizes #20 and #22 by Fulling Mill and Umpqua XT500  Stubby T
  • Fly Line (freshwater): Scientific Anglers Amplitude Smooth MPX
  • Fly Line (saltwater): Scientific Anglers Amplitude Smooth Grand Slam
  • Fly Pattern (freshwater): Umpqua Thunder Grass Hopper
  • Fly Pattern (saltwater): Umpqua Danger Muffin Crab
  • Fly Rod (Two-Handed/Spey): Temple Fork Outfitters Pro III
  • Fly-Tying Materials: Umpqua Jig Bombs
  • Fly-Tying Tools: Norvise Automatic Fly-Tying Bobbin
  • Fly Tying Vise: Renzetti Limited Edition Traveler
  • Freshwater Combo Kit: CD Fishing All Fly Ultimate Plus
  • Gift Items (under $100): Atollas Fly Caddy
  • Insurance (guide and outfitter): Cross Current Guide Liability Insurance
  • Leader/Tippet: Scientific Anglers
  • Luggage/Backpack: Fishpond Thunderhead Submersible Backpack
  • Men’s General Apparel: Rep Your Water Merino Wool Blend Retro Camo Sun Hoody
  • Men’s Outerwear: Skwala Fusion 3/2 Puffy
  • Women’s Outerware: tie between Simms G3 Guide Jacket / FISHE Steel My Heart Riffle  Snap Fleece Tenkara Rod: Tenkara Tanuki Pocket Ninja
  • Women’s General Apparel: Simms Solarflex Cooling Hoody

For information on exhibiting at the 2024 Fly Fishing Show and entering product in the

Consumer Choice Awards, contact Ben Furimsky, at