Classic Debuts From Lew’s

The folks at Lew’s were extremely busy at the 2021 Bassmaster Classic, in Fort Worth, Texas, on June 11 – 13, as they launched a signature rod series from five of fishing’s top pros, a brand-new collaboration combo series and a revamped and upgraded version of one of their most popular reel series.


Team Lew’s is pleased to announce the long-awaited release of the Signature Series rods. This rod is the product of three years of research and development by the hard-charging innovators of Lew’s. It has been battle tested by the unrelenting and most demanding pro staffs in the industry. Hold a Signature Series rod in your hands and you are holding cutting edge innovation. The first-class technology of the Signature Series rods results in game changing performance on the water.

What sets the Signature Series apart from other rods in the pro model space is FOCAS Blank technology. This multi-layered graphite blank production process-used exclusively by Lew’s-delivers 75% greater tip strength and overall blank durability. And most critically, this innovative strength design preserves superior sensitivity.

With the introduction of the Signature Series, Lew’s combines brutal strength with the lightest touch, features that are typically not achieved together in a fishing rod lineup.

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Kickin’ Their Bass TV’s Noah Pescitelli, Internet sensation and fishing’s newest rising star, has a maxim in life and in fishing: “Put your head down and work hard.” This sums up why Team Lew’s is proud to partner with Noah to introduce the new for 2021 Kickin’ Their Bass baitcasting and spinning combos. This combo is a legend in the making as the sturdy workhorse in an angler’s arsenal.

“I fish hard, and I fish often,” Pescitelli said at the announcement of the combos. “I wanted to create a combo at an affordable price while maintaining an exceptional performance.”

The Kickin Their Bass reel is built on a sturdy, yet lightweight, SLP graphite frame with high strength and solid brass Speed Gears. The premium 4+1 stainless steel, double shielded bearing system is built to last, and the durable Rulon drag system provides up to 15 pounds of fish fighting power.

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Ever fine tuning, Team Lew’s has redefined exceptionalism with upgrades to a fan favorite with the introduction ofthe new BB1 Pro LFS Baitcasting Reel. The BB1 Pro has been a mainstay on the professional angling circuit since its introduction in 2012. The new BB1 Pro offers additional features for anglers who are serious about their pursuits, including an ergonomically tapered lightweight aluminum frame with graphite side plates, and Lew’s new custom paddle grips. These elements are a must for long hours on the water under tough fishing conditions, when comfort and ease of use are critical.

What sets the BB1 Pro LFS apart is the performance of the 27-position QuietCast Adjustable Centrifugal Braking System, delivering precise control of spool breaking and exceptional casting. Major League Fishing Pro Angler and 2018 FLW Angler of the Year Mark Rose is a devoted fan of the BB1 Pro, calling it a staple in his lineup. “Bottom line, this is the best reel you have ever had in your hands for long casting,” Rose said. “There is nothing out there that can compete with the BB1 Pro. It is easy to cast, and to cast far. To top it off, it is great for quick adjustments on the water.”

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About Rather Outdoors

Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide in an effort to enhance angler’s success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit