The latest from FTR
News on the latest fishing equipment available to retailers in the fishing retail industry.
By thunderous demand, the premier 9-carrier architecture of XBRAID FULLDRAG X9 transitions from a specialized, metered braid to the ultimate all-purpose line.
Purpose-built soft goods deliver rugged protection for those who live life in the salt.
Versatile lineup of rods, reels, and combos pairs heavy-duty construction with options for big-game freshwater and saltwater fishing.
Whitewater Fishing’s upgraded TORQUE 7.4V Heated Vest is in stock and shipping to dealers ahead of late-season open water and first ice.
DAIWA introduces the ultra-compact RS 500, delivering durable, highly accessible foundational spinning gear at a sharp price.
New rods, reels and combos deliver ready-to-fish features at value-driven pricing.
Z-Man® expands its realistic shrimp family with a versatile new loose body size.
To mark 30 years of Mossy Oak’s iconic Shadow Grass camo, Costa and Mossy Oak are partnering again, bringing the pattern back onto a
Powerful vibration, a heavy-duty top hook & weed guard design gives saltwater anglers a more versatile bait for a wider range of saltwater fishing
A uniquely designed mouth and precision weighting create a consistent bloop and multiple retrieve options across a variety of inshore conditions.
