Product News

Versatile lineup of rods, reels, and combos pairs heavy-duty construction with options for big-game freshwater and saltwater fishing.

Whitewater Fishing’s upgraded TORQUE 7.4V Heated Vest is in stock and shipping to dealers ahead of late-season open water and first ice.

DAIWA introduces the ultra-compact RS 500, delivering durable, highly accessible foundational spinning gear at a sharp price.

New rods, reels and combos deliver ready-to-fish features at value-driven pricing.

Z-Man® expands its realistic shrimp family with a versatile new loose body size.

To mark 30 years of Mossy Oak’s iconic Shadow Grass camo, Costa and Mossy Oak are partnering again, bringing the pattern back onto a

Powerful vibration, a heavy-duty top hook & weed guard design gives saltwater anglers a more versatile bait for a wider range of saltwater fishing

A uniquely designed mouth and precision weighting create a consistent bloop and multiple retrieve options across a variety of inshore conditions.

Purpose-built as a castable crawler presentation with enhanced bait durability and improved hookup ratio.

Introducing BFS ultralight: an American-made answer to Japanese bait finesse system braids.